Manager - Campaign Analytics and Reporting.Consumer at MTN

RESPONSIBILITIES:

• Context (Global influences, environmental / industry demands, organisational mission etc.)
• We are looking for a commercially minded Campaign Analytics & Reporting Manager to champion the use and application of analytics for CVM commercial activities.
• The Campaign Analytics & Reporting Manager will be responsible for full exploitation of data and analytics to drive prescriptive as well as predictive insights for advanced base management objectives. 
• The Campaign Analytics & Reporting Manager will partner with broader CVM and Segment teams to unlock advanced base management that will enable optimisation of customer lifetime value.

Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA's)

Strategy

• Contribute to the overall CVM strategy through advanced analytics to Identify opportunities to stimulate revenues by upselling, cross-selling and other customer lifecycle programmes to increase ARPU and retention. 
• Set up best practice self-serve analytics and insights reporting capability.
• Drive the adoption and use of analytical solutions to enable advanced base management.
• Create an environment that enables innovation for direct subordinates and cross-functional teams.

Delivery

• Create and roll-out A/B testing strategies and plans supported by data analysis and working with cross-function Prepaid and Postpaid teams
• Perform extensive analysis to uncover potential ARPU uplift opportunities on subscriber cohorts for bespoke targeting and treatment. 
• Perform extensive post campaign analytics to understand underlying behavioural patterns and develop insights.
• Measuring effectiveness of CVM campaigns using accepted and well researched standards
• Performing root cause analysis to identify revenue dilution drivers as well as change in behaviour to enable insights led decision making
• Shape strategy and track impact on initiatives that are intended to accelerate revenue growth and drive retention
• Work closely with commercial teams to drive CVM initiatives that are insights led and have effective reporting
• Conduct ad-hoc deeper dives to provide insights on performance and enable decision making.
• Evolve the capability and impact of the CVM through the delivery of campaign analytics and reporting for CVM initiatives.
• Drive analytics solutions automation to build efficiencies
• Work with segment teams to reduce churn across the Prepaid portfolio and improve overall inflow quality through provision of actionable insights 
• Champion a ‘test, learn and iterate’ culture to ensure timely insights led execution.
• Effectively identify the value of analytics within the CVM context and serve as an analytics translator to ensure realisation of value from the analytics initiatives.
• Use advanced analytics to enable self-service dashboards that provide prescriptive insights to improve overall base performance 
• Drive advanced base management
• Unlock customer insights for the broader Consumer teams as a custodian of customer insights to support broader strategic initiatives.
• Be the owner and custodian of CVM reporting to enable daily, weekly and monthly reports for performance management.

QUALIFICATIONS

Job Requirements (Education, Experience and Competencies)

Education: 

• University degree or equivalent qualification with analytical focus, (e.g. actuarial science, statistics, mathematics, computer science, economics, engineering etc.)

Experience:

• Min 5-6 years of relevant work experience 
• Fluent in English and other South African Languages
• Experience in CVM methodology, principles, capabilities, and techniques.
• Experience in development and use of predictive models
• Prior experience of telecommunications industry advantageous.
• Curious mindset and continuously learning as well as evolving technical skills
• Technical experience using tools such as SQL, Python, Spark and reporting tools such as Power BI, Tableau.