Manager Digital Activation- DPC at adidas Group

Purpose & Overall Relevance For The Organization

Ensure industry-leading execution and commercial impact of adidas digital marketing concepts at selected Key-Accounts and Field accounts. Drive brand leadership on customers' eCom & digital platforms, with a focus on sell-out.

Key Responsibilities

• Implement and analyze competitive/customized account specific Digital Marketing plans, linked to the Strategic Account Plans and Brand strategy, for selected Key-Accounts and Field accounts
• Manage budget & execution of digital creative to support the Account Marketing Plans with the Account Marketing Managers and Sales
• Coordinate with Sales and Account Marketing Manager’s to deliver key concepts, on-time across relevant digital and eCom platforms for key customers
• Generate post-campaign reports in order to measure digital campaign support and relevant social media support across retailers' eCom and digital platforms
• Act as the key contact for digital and social marketing campaigns to the Account's marketing team
• Review and suggest Account digital and eCom business opportunities, on category level, to identify growth opportunities
• Support the Sales and Marketing Teams in Digital marketing support for relevant Key and Field Account support
• Relay digital communication needs to the Brand and Account Marketing teams
• Contributes to the achievement of team objectives and KPIs across eCom and relevant digital platforms.
• Other duties as assigned by supervisor

KPI's

• Brand Health KPI’s
• Market Share
• Market Sales vs Plan
• ROI analysis
• Execution excellence in brand concepts/stories

Key Relationships

• Senior Manager Omni-channel Marketing, EM South
• Omni-channel Marketing team, EM South & EM
• EM South WHS Channel team
• Brand & Digital Activation teams
• Customer teams

Knowledge, Skills And Abilities

• Good interpersonal, negotiation & influencing skills
• Good understanding of digital marketing & relevant social media platforms
• Good Project Management expertise
• Experience in the field of Trade and Consumer Marketing
• Functional experience with Sales/Retail, ideally as Key Account Manager
• Excellent communication and presentation skills
• Experience in dealing with cross-functional organization
• Analytical and disciplined in post analysis for campaigns
• Good Excel and PowerPoint skills

Requisite Education And Experience / Minimum Qualifications

• University degree in Business with Marketing (Digital and Social) focus as an advantage and/or a minimum of 4 years in Marketing and/or Sales and/or Branded Retail.
• Experience in consumer and/or sporting goods industries is preferred.
• Fluent in English