Manager Group Digital Communication Platform at Sasol

Purpose of Job

• Provide strategic leadership and governance over Sasol’s group digital platforms and online presence, supporting the Group Media Relations and External Communication strategy through effective digital communication, content governance, reputation management and digital campaign delivery.

Key Accountabilities

• Contribute to and execute the Group digital communication strategy aligned to Corporate Affairs and business objectives.
• Manage Sasol’s external digital platforms including websites and social media channels to ensure consistent messaging, tone and brand alignment.
• Develop and implement digital governance frameworks, policies and standards for online platforms and employee advocacy.
• Provide strategic guidance and support on digital reputation management, online sentiment and issue escalation.
• Plan and manage integrated digital campaigns, including content planning, paid media and performance reporting.
• Lead, develop and manage digital communication specialists and supporting service providers.
• Analyse digital performance metrics and provide insights to leadership through regular reporting.
• Support crisis and issue communication through digital channels when required.

Formal Education

• University Degree in Communications, Media, Marketing, Journalism or a related field
• Postgraduate qualification in Digital Communication, Marketing or Corporate Affairs will be advantageous

Working Experience

• 9+ years relevant experience in communications and digital communications