Manager: Marketing and Communications at Wyzetalk

Responsibilities

• Contributing to business strategy and growth plans
• Working with fellow members of management to collectively implement business objectives
• Establishing an effective M&C unit including policies, systems, processes and procedures
• Overseeing the development and implementation of an annual research
• plan encompassing market, competitor, buyer and client data aligned to business development objectives
• Based on market research, advising on the expansion or adjustment of Wyzetalk’s product and professional services offerings to increase our competitiveness
• Developing a marketing and communications strategy incorporating a brand strategy, brand promise and brand house, thought leadership/eminence themes, a messaging framework, a high-level channel mix, an ambassador relations programme as well as measures of success
• Developing and implementing M&C plans for the regions
• Ensuring that M&C KPIs and plans are tracked and reported upon
• Overseeing the development of content and channel strategies, content plans and content development in order to ensure that all external communications contain a consistent, compelling customer proposition that positions the brand by creating a golden-thread - i.e. through product/ service/solution/advisory – linking all brand building opportunities, collateral and positioning
• Driving the optimization of Wyzetalk’s own platforms and collateral to expand their reach and/or impact in conjunction with the Professional Services Creative Services Unit
• Overseeing the development of PR/media plans including advising on the optimum media mix
• Building media relationships and partnerships to increase Wyzetalk’s media presence
• Overseeing the development and implementation of an annual events calendar to drive brand awareness and differentiation including webinars, learning circles, company attendance at 3rd party conferences and awards
• Ensuring that all Wyzetalk events are expertly executed
• Ensuring that Wyzetalk is well positioned at key third-party events
• Overseeing the management of key internal staff events
• Overseeing the design of an Ambassador Programme incorporating key surrogates such as clients, sales agents and strategic partners as well as employees
• Ensuring that ambassador relationships are effectively managed including the development and management of ambassador recognition and reward frameworks
• Overseeing the development and implementation of an internal M&C strategy
• Overseeing the design & execution of internal communications campaigns including ensuring that the organisation is aligned to deliver the brand promise by creating and implementing a LIVE the Brand programme
• Developing a draft BSC for the M&C unit in conjunction with the Managing Director: Regions
• Driving the annual M&C unit planning process in conjunction with the Managing Director: Regions
• Developing an annual budget for the M&C unit
• Ensuring unit adherence to budget parameters
• Driving effective performance management in the M&C unit
• Ensuring the sourcing and retention of unit critical skills
• Driving improvements in unit culture and staff satisfaction
• Minimizing unit labour relations risk