Manager: Marketing at eMedia Investments

Key Deliverables

Marketing Strategy Development:

• Together with the Senior Management team, developing and implementing an ATL & BTL marketing, digital marketing and communications strategy that drives listenership, positive brand sentiment and brand consumption.
• Identifying potential new markets and create a plan to enter those markets.

Marketing Management:

• Ensuring that all marketing materials are produced to exacting standards.
• Ensuring throughout the planning and implementation process that all marketing objectives are consistently met, and all brand executions are in line with the Y brand identity and positioning.
• Driving creative conceptualisation of marketing activities/campaigns with relevant stakeholders
• Managing station marketing initiatives.
• Planning and executing all digital marketing efforts, including search engine optimisation/search engine marketing (SEO/SEM), maintaining the digital marketing, email, social media as well as display advertising campaigns
• Designing, building and maintaining the Company’s social media presence through content creation.
• Measuring and reporting on how all digital marketing campaigns performed, and assessing these against goals (ROI and KPIs)
• Identifying trends and insights as well as optimising spend, and performance based on the insights gained from all activities
• Brainstorming innovating and out-of-the-box growth strategies.
• Collaborating with internal teams in order to design, conceptualise and implement new ideas. 
• Using strong analytical abilities to evaluate end-to-end customer experiences across multiple channels as well as customer touch points
• Conceptualising and implement trade engagement opportunities and guide the trade marketing co-ordinator accordingly.
• Effective supplier management.
• Evaluating emerging technologies as well as providing thought leadership and perspective for adoption where appropriate.
• Managing internal and trade on-the-ground activations.

Employee Management:  

• Managing, training and leading a team of digital content producers and young aspiring marketers to achieve all departmental goals and brand strategic objectives.

Budget Management:

• Managing all marketing activities within allocated budgets
• Reviewing current marketing campaigns for opportunities and developing solutions within budget allocation

Admin Management   

• Drafting monthly reports on brand activities.
• Budget reconciliations and tracking.
• Establishing and implementing events and digital content calendars.
• Managing supplier database
• Ensuring adherence to internal finance policies and procedures

Requirements

Minimum Requirements of the Role 

Qualifications:

• Bachelors Degree - Marketing Management - Essential 

Experience:

• Marketing - Operational - 5 years - Essential 
• Marketing in Media industry - supervisory - 3 years - Essential