Manager, Marketing Lighters & Shavers at BIC

JOB SUMMARY

• Manage the BIC Lighter and Shaver Categories for South Africa and Southern Africa Distributor Markets, working closely with key cross functional stakeholders to achieve the business objectives. Develop a comprehensive Marketing Plan aligned to the short, medium, and long-term strategy of the Lighter and Shaver categories. 
• Lead the product portfolio strategy to ensure timeous entry into new segments that provide growth opportunities and enhance the BIC Lighter and Shaver Categories visions. Work closely and support the Category Manager in the development of a Lighter and Shaver category strategy for key retailers. 
• Have a thorough understanding of the Southern African Lighter and Shaver marketplace leveraging Circana, Trade Intelligence, Euromonitor, research and trade visits. Effectively manage the annual Lighter and Shaver Marketing brand support budgets to ensure that the Lighter and Shaver categories and business objectives are achieved in a cost-efficient manner.

MAIN RESPONSIBILITIES / TASKS

• Develop comprehensive marketing plans and strategies for the Lighter and Shaver categories in line with BIC's visions, values, and business objectives.
• Develop marketing campaigns, in conjunction with preferred Agency partners, that align to the brand and business objectives.
• Coordinating marketing efforts and cost-effective strategies to ensure that marketing expenditure is within budget, and that all marketing plans are executed professionally and timeously.
• Where relevant leverage, build and amplify existing campaigns.
• Research market to identify and validate proposed new products.
• Launch new products timeously and enter new segments that provide growth opportunities.
• Develop and align new packaging when and where applicable.
• Develop a thorough understanding of the South Africa marketplace and manage the Distributor marketing efforts with the Market Manager.
• Management of key external Agency partners (Strategic, Creative, Media, Activation and POSM) ensuring positive relationships are maintained to drive elevated levels of performance and delivery.
• Implement status meetings in place with all agencies to ensure that campaigns are within timeframe and within budget
• Work with the Sales teams to ensure that they have the correct tools on an operational level to meet the business objectives. 
• Lighter and Shaver lead at Business Collaboration meetings driving alignment and collaboration with the Sales team.
• Support the Sales team by attending meetings, seeing customers, coming up with channel specific promotions.
• Management and support of the Junior Brand Manager to ensure delivery of brand and category objectives.
• Collaboration with the Regional HQ (MEA) marketing team.

Key Performance Indicators

• Successful on time delivery and implementation of the Lighter and Shaver categories Marketing Plans.
• Marketing budget management within budget.
• On time delivery of all Lighter and Shaver categories marketing campaigns.
• Interaction and collaboration with key functions across the business to ensure delivery of objectives.
• Results of key marketing initiatives and promotional activities will be a benchmark of success.
• Delivery of market share growth objectives, in both volume and value, across Lighter and Shaver categories.
• Delivery of Lighter and Shaver key KPI’s = NS, GP% and EBIT across the Southern Africa markets.
• Junior Brand Manager development plans done with quality and reviewed on a quarterly basis.
• Lighter Category size of R100 million (Net Sales)
• Shaver Category size of R200 million (Net Sales)

QUALIFICATIONS

Knowledge, Skills, Competencies

                         R= Required              D= Desired

Simple Criteria

• R- A minimum of 10 years’ Sales and Marketing experience in FMCG or a similar industry (Preference for multinational work experience and reporting)
• R- At least 8 years’ Brand Marketing experience, preferably FMCG
• R- Marketing Degree (3 years)
• R- Computer literacy in MS Office and MS Windows
• R- Excellent presentation skills

 Complex Criteria

 Professional Skills

• R- Thorough knowledge of classical marketing
• R-  Ability to develop a comprehensive Marketing Plan and Strategy
• R- Understanding of market data (Nielsen | Circana | Euromonitor)
• R- Excellent presentation skills.
• R- Strategic Agility.
• R- Maintain high levels of service to external and internal customers
• R- Utilize market insights to identify opportunities within the brand portfolios.
• R- Management of projects across multiple cultures and functions.
• R- Strong negotiation skills, dealing with varied suppliers and strategic partners
• R -Understanding of all trade channels.       
• R- Excellent communication skills

Personal Skills

• R- Initiative, tenacity  self-motivation
• R- Target driven with high levels of energy
• R- Strong people manager and situational leader that is comfortable in a diverse team
• R- Drive for results
• R- Action Orientation
• R- Dedicated team player.
• R- Strong organizational and time management skills.
• R- Collaboration | Stakeholder engagement
• D- Efficient and can prioritize workload.
• D- Open minded and cultural acumen.
• D- Embodies BIC’s values and behaviors: Simplicity, Ethics, Responsibility, Teamwork, and Ingenuity.