Manager Omnichannel Activation EM at adidas Group

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

• Directly contribute to the growth, elevation and activation of all retail channels, by planning and
• enabling exceptional campaign activations and consumer experiences across Emerging Markets.

KEY RESPONSIBILITIES

• Be the EM Activation lead for the Originals, Statement and Basketball categories
• Deliver all necessary Retail Toolkits and execution guidance as per Market and Cluster needs for Brand Campaigns, Elevated Campaigns and Category Activations
• Gather and coordinate BU input on Cluster plans and ensure an effective feedback loop is in place
• Deliver thorough, fact-based analysis of marketplace intelligence relating to the Originals, Statement and Basketball categories across all Clusters in EM
• Work with cross-functional teams to deliver reports where needed and use key campaign learnings from EM to feedback to Global teams with the goal to continuously optimize Global deliverables
• Collaborate with the 7 x EM Clusters to drive consistency across Global and Local executions and activations

GLOBAL CAMPAIGN IMPLEMENTATION

• Provide Retail toolkits to enable flawless execution of all campaigns and activations across all channels.
• Critically and thoroughly work through EM adaptation of Global toolkits to meet market needs
• Ensure campaign targets are properly set, evaluated and met and that Marketing Working Budget (MWB) is optimized
• Feedback learnings and concerns on the performance of Global campaigns to EM Brand team and Global BU teams
• Drive omnichannel reporting in line with up to date requirements, provide consolidated viewpoint for EM stakeholders

EM DRIVEN CAMPAIGN DEVELOPMENT AND IMPLEMENTATION

• Drive the creation and communication of local campaigns and ensure all necessary approvals are obtained
• Ensure campaign targets are properly set, evaluated and met and that MWB is optimized

TRADING THE BUSINESS

• Be knowledgeable about the targets and performance of EM channels, understand which levels need to be activated to impact these KPIs and propose how to optimize them as needed
• Work closely and cross-functionally with the Cluster teams to pro-actively assess any performance issues (such as persistently declining traffic or a particularly ineffective campaign execution) and develop tactical solutions that might be needed to address these
• Co-own a set of Brand and Commercial KPIs including but not limited to NS, campaign ST, OTIF, door count, ROI etc.
• Drive the Membership activation plan for the Originals, Statement and Basketball categories in Own Retail

OTHER

• Identify optimal Creative and Retail marketing agencies and / or vendors both in terms of output and cost
• Co-create and drive transparent, up to date MWB management processes and tools. This includes input into MWB planning process
• Ensure that all Retail marketing activities contribute in driving the Brand and Commercial KPIs

KEY RELATIONSHIPS

• Market and Cluster Brand Activation teams
• Market and Cluster Channel teams
• Market and Cluster Omnichannel teams
• Global Comms and Retail Activation teams
• Creative and Retail marketing agencies

KNOWLEDGE, SKILLS, AND ABILITIES

• Good knowledge of industry, market trends, and marketing strategies
• Proficiency in MS Office applications Excel, Word, Outlook and PowerPoint
• Ability to speak, read and write English fluently
• Ability to engage with teams across various time zones
• Ability to work under pressure
• Solid business acumen and in-depth knowledge of Brand and Commercial KPIs
• Highly numerate with the ability to understand and analyze data and produce actionable insights
• Solid interpersonal, networking and negotiating skills
• Strong leadership, problem-solving and decision-making abilities
• Strong presentation and planning skills
• Ability to travel both domestic and internationally as needed

REQUISITE EDUCATION AND EXPERIENCE/ MINIMUM QUALIFICATIONS

• University degree in business, ideally with a marketing and sales focus or equivalent professional experience
• At least 6 years Retail or Marketing experience (minimum 2 years Retail experience is essential)