Manager, Performance Marketing at Standard Bank Group

Job Description

• To lead and drive the conceptualisation and implementation of strategically aligned eCommerce marketing campaigns in order to achieve eCommerce targets and KPI's within a dedicated portfolio. Collaborate closely with business segment teams, eCommerce and Digital Banking and Brand and Marketing as well as Digital Channel teams to ensure that eCommerce campaigns launch on time and on budget and are used to effectively deliver against business targets.

Qualifications

Type of Qualification: First Degree
Field of Study: Marketing
Experience Required
Brand & Marketing

• Minimum of 5 Years experience in interpreting data to enhance marketing and communication effectiveness. Skilled in mapping client journeys, developing personas, and applying user-focused methodologies. Experienced in managing research projects, analyzing results, and using insights to guide decisions. Capable of collecting, analyzing, and visualizing data to understand user behavior across digital platforms. Adept at creating metrics to measure and evaluate marketing and communication performance. Strong understanding of digital ecosystems and platforms, with expertise in managing online engagement.

Additional Information

Behavioural Competencies:

• Adopting Practical Approaches
• Articulating Information
• Challenging Ideas
• Checking Details
• Convincing People

Technical Competencies:

• Analysing and Interpreting Information
• Client Journeys and Personas
• Conducting Research
• Digital Analytics and Reporting
• Measuring Marketing and Communication
• Platform Management