Manager: Social Media Community at MultiChoice

Purpose of the Position:

• To Plan, develop and execute social media content aimed at increasing community retention, engagement and conversion to align with marketing strategies, as prescribed by the Social Media Manager

Key Performance Objectives
Tasks
Operational Delivery

• Identify tactical social media content opportunities
• Manage platforms relevant to the designated region(s)
• Respond to comments, customer queries and complaints in a timely manner as per the Social Media Manager’s recommendations
• Monitor social media and identify trends in conversation
• Escalate trends relevant to the brand to the correct stakeholders through the identified escalation process
• Ensure brand consistency throughout all interactions and created content
• Follow up to ensure loops have been closed with customer queries and complaints
• Analyse social media content and determine efficacy and areas for improvement
• Identify opportunities to streamline and improve efficiency of all social media activity.

Reporting & Stakeholder Management
 

• Report on social activity on a bi-weekly, as well as monthly basis

• Build relationships with customers (both potential and existing), industry professionals and journalists
• Build and maintain close relationships with relevant market teams to understand local trends and customer nuances

Qualifications Essentials:

• A diploma/degree in marketing, PR, journalism or related fiel

Experience

• 3-5 years of social media management experience
• Experience with Hootsuite, Sprout Social, HubSpot or any related social media management tools
• Knowledge of Photoshop, Illustrator, and Google Analytics
• Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
• Knowledge of Search Engine Optimization (SEO) best practices
• Experience with technologies and best practices for web design, web production, and creative design across multiple platforms
• Experience identifying and creating campaigns for target audiences

Technical Competencies

• Strategy planning
• Tactics and execution
• Community management
• Understand how content works on a social web
• Optimizing content and technology
• Creative mindset
• Writing skills
• Be on top of the latest digital marketing trends
• Analytical skills
• Excellent analytical and time-management skills
• Excellent verbal and written communication skills
• Strong project management skills with the ability to supervise multiple projects
• Leadership skills

Behavioral Competencies

• Accountability
• Teamwork
• Delegation
• Interpersonal Support
• Perseverance
• Motivating
• Prioritisation
• Analytical Thinking