Manager: Website Marketing at Capitec Bank

Purpose Statement

• To be responsible for the tactical, operational, day to day management of the website marketing function, ensuring alignment with broader departmental goals and business objectives; planning, team leadership and quality assurance, while overseeing the delivery and direction, governance, and performance of Capitec’s Group websites.
• To interpret the department business plan and drive website marketing innovation, operational excellence and alignment with Capitec’s brand and digital engagement strategy.

Qualifications (Minimum)  

• A relevant degree in Bachelor's Degree in Digital Marketing,  Social Science or Project Management  

Qualifications (Advantageous)  

• Ideally: A postgraduate qualification in Business Management, Leadership, or Strategic Communications is advantageous, and/or certifications in project management (e.g., PMP, Agile)

Knowledge and Experience
Experience:

• 7+yrs  experience in a digital environment, with at least 3 years experience of leading or managing people and preferably within a corporate or agency environment, including:
• Proven experience in leading creative teams and managing complex website projects.
• Website development, maintenance and communications 
• Content Management System experience  
• Website analysis / search engine optimisation 
• Various technology infrastructures (CSS, Firewalls, IDS/IPS, Web-Proxy.) 
• Digital marketing platforms and technologies and how content is created and distributed on these channels. 
• Demonstrated success in developing and implementing departmental strategies and standards.
• Experience working with cross-functional teams in marketing, communications, and design.
• Track record of continuous improvement, innovation, and staying current with industry trends.
• Translating business needs into departmental goals and actionable plans.

Ideal:

• Experience gained in a banking/financial services environment
• Track record of continuous improvement, innovation, and staying current with industry trends.
• Translating business needs into departmental goals and actionable plans.

Knowledge:

• Operational management practices and principles
• People management  practices and principles
• Understanding of writing, designing, editing, proofing in respect of websites 
• Website maintenance | Installing website updates and bug fixes 
• Content management system experience 
• Communications practices and principles 
• Basic understanding of programming languages 
• Stakeholder engagement methods 
• Digital communication tools, practices, principles and methods 
• Search Engine Optimization | Google Analytics 
• User experience principles and approaches 
• Website risk, compliance and security management 
• Content marketing 
• Project management - managing timelines, resources, and budgets across multiple projects.
• Knowledge of departmental planning, budgeting, and performance management.
• Awareness of legal and compliance standards related to website marketing (e.g., copyright, usage rights).
• Visual storytelling, brand alignment and audience engagement.