Market Development Representative at LexisNexis South Africa

About the team

• Reporting to the International Market Development Manager and collaborating with Sales and Marketing, this role is central to our success and key part of the Demand Generation function.

Responsibilities:

• Respond swiftly to inbound leads, ensuring timely and effective follow-up to maximize engagement.
• Leverage diverse tactics (e.g., telephone, email, social media, chat) to qualify inbound demand and identify potential opportunities.
• Engage in insightful conversations to understand business needs, challenges, and roles within buying groups, capturing valuable insights.
• Coordinate appointments for the sales team, ensuring seamless participation from all relevant parties.
• Provide actionable feedback to the marketing team based on interactions and insights, contributing to continuous improvement.
• Support dynamic marketing events (both in-person and virtual) through proactive promotion and follow-up, driving attendance and engagement.
• Generate new demand for the sales team, identifying fresh opportunities for growth.
• Discover and reach out to additional leads or personas involved in the buying decision, sharing valuable information with the sales team.

Qualifications:

• Bachelor's degree plus at least 2 years of relevant experience, or an equivalent combination of education and experience.
• Proven experience in a customer-focused, performance-driven, high-growth, fast-paced sales, service, or marketing team.
• Strong interpersonal skills with the ability to interact professionally with diverse personalities, achieving desired outcomes while maintaining strong relationships.
• Excellent researching and problem-solving skills, including the ability to analyze, compare, evaluate, reconcile, and derive actionable insights.
• Proficiency with tools such as Microsoft Office Suite, Salesforce, Eloqua Engage and Profiler (or Marketo), LinkedIn Sales Navigator, Groove/Outreach, CRM and chat platforms, with a quick learning curve for new technologies.
• Exceptional written and verbal communication skills.
• Ability to actively listen and effectively communicate with prospects and customers through various mediums.
• Team player with a positive attitude, composure under pressure, and willingness to think creatively to drive results.