Market Research Assistant at Impact

Your Role at Impact

• We're seeking a detail-oriented and proactive Market Research Assistant to join our marketing research team. This role is perfect for someone who wants to dive deep into market research while supporting critical business insights that drive strategic decisions. You'll work closely with our Senior Market Research & Analytics Manager and Director of Content to coordinate projects, analyze data, and help bring research findings to life for internal and external stakeholders.

What You’ll Do
Research Project Support

• Coordinate research project logistics, including vendor communications and participant incentive programs
• Organize and maintain research archives for easy access and knowledge sharing
• Support survey development from design through testing and launch
• Draft benchmark research reports using established templates and formats
• Assist with research report promotion by preparing key insights and supporting materials

Data  Analysis & Reporting

• Prepare data for analysis
• Perform basic statistical analysis 
• Create presentations and reports from research findings
• Collaborate with internal teams to enhance data visualization and reporting

What You Have

• Survey tools: Experience with survey platforms like SurveyMonkey or Qualtrics, including implementing survey logic (skip, branching, quotas) and performing QA testing.
• Data skills: Expertise in Excel or Google Sheets for cleaning and structuring raw data, using pivot tables, charts, and formulas to identify key insights.
• Presentation tools: Strong skills in PowerPoint, Google Slides, or similar for creating reports and decks
• Research fundamentals: Understanding of effective survey design, principles of question construction, and data collection methodologies
• Communication: Strong written and verbal skills for clear reporting and team collaboration
• Organization: Excellent time management with ability to handle multiple projects
• Detail-oriented: Careful approach to data accuracy and quality control
• Hybrid: The ability to work at our Cape Town office 1-2 times per week with the line manager. 

Nice to Have

• Experience with project management tools (e.g., Asana, Jira)
• Data visualization skills (can be learned on the job)
• Quantitative reasoning and advanced analytical capabilities
• Market research certifications or specialized coursework