Marketer (Retail) (North West) at AFGRI Equipment

Description

• AFGRI Retail is seeking a driven Marketer (Retail) to manage the marketing of agricultural products to new and existing customers within our geographical footprint.

Requirements

MINIMUM EDUCATION AND EXPERIENCE REQUIRED

• A degree in Marketing or a BSc in Agriculture.
• BASOS and AVCASA certifications (advantageous).
• 3–5 years’ experience in business, sales, and marketing of agricultural products
• Valid driver’s licence (essential).

KEY PERFORMANCE AREAS

• Marketing and Business Development
• Conduct ongoing analysis of current market share for agricultural inputs and identify growth opportunities.
• Develop and execute seasonal marketing plans that align with organisational goals.
• Promote agricultural products and generate new leads and sales consistently.
• Collaborate with the branch manager to coordinate promotions, expos, and marketing events that enhance brand visibility.
• Implement innovative strategies to enhance the company’s reputation and expand its footprint.
• Stakeholder Relationship Management
• Build and maintain lasting relationships with new and existing customers, suppliers, and internal teams.
• Act as the primary point of contact for customers, ensuring their queries and concerns are addressed efficiently.
• Foster collaboration with branch managers to ensure stock availability and outstanding service delivery.
• Financial Contribution and Budget Management
• Contribute to the preparation and achievement of annual and monthly sales and income budgets.
• Monitor product pricing, stock availability, and market trends to proactively address challenges.
• Identify gaps and risks that may impact financial targets and recommend corrective measures.
• Provide feedback on budget deviations and assist in aligning performance with set financial goals.
• Administration and Compliance
• Oversee administrative procedures related to the sales process, ensuring accuracy and efficiency.
• Ensure compliance with company policies, procedures, and relevant legislative requirements.
• Collaborate with the branch manager to manage credit sales and oversee the timely delivery of products.
• Maintain proper documentation and record-keeping to facilitate smooth operations.
• Reporting and Strategic Feedback
• Provide comprehensive feedback to management regarding sales performance, challenges, and achievements.
• Submit detailed reports on leads, sales figures, and market conditions on a monthly basis.
• Offer insights and recommendations to improve marketing strategies and operational efficiencies.

SKILLS AND COMPETENCIES:

• Strong sales and marketing expertise, particularly in agricultural inputs.
• Excellent verbal and written communication skills.
• Strategic thinking and problem-solving ability.
• Relationship-building and negotiation skills.
• Financial and business acumen.
• Note: This role offers a competitive remuneration package including salary/commission, and a company vehicle.

Closing date:

• 31 January 2025