Marketing Activation Manager at Essity

What You Will Do

• Formulate & execute marketing plans, in collaboration with BMs and the local commercial organization across brands and channels (BTB & BTC);
• Formulate and present local brand plans & execution strategies to local & global stakeholders;
• Manage A & P spend & activity, in collaboration with BM, ensuring KPI’s are met, and strategic plans are executed;
• Manage Toolkit & Brand CI in local market across all communication and execution assets including local adaptations and regulatory approval;
• Provides channel, customers & market insights to the commercial organization and BMs
• Drives in market data analysis and capturing, i.e. Nielsen, IQVIA , SSD etc.
• Partners with sales for synchronization of sales and marketing activities and execution at customers and at point of purchase;
• Is involved in strategic key account annual planning with Sales to drive and optimize portfolio mix;
• Manages forecasting and portfolio changes, including new launches;
• Overseas and ensures GP%, volume mix & product mix is healthy and maintained;
• Ensure brand knowledge and education is kept abreast both internal and external aligned with global guidance by leveraging and using all learning platforms;
• External stakeholder & agency management;
• Works in field with sales & key account stakeholders to gain market insights – reporting it back to all stakeholders;
• Drives Key Opinion Leader (KOL) development & engagement.

Who You Are

• Must have matric, and University degree or Tertiary Qualification in Marketing or Business Administration with commercial subjects;
• 3-5 years' experience in Marketing FMCG and Retail in the same or similar role as in Health/Med Tech industry;
• Commercial and business acumen, be able to translate brand visions into effective strategies, propositions and plans that fulfill the vision and are financially viable;
• Develops effective launch plans for innovation initiatives managing business requests and expectations;
• Meticulous attention to detail with the ability to drive performance and processes forward;
• Must be innovative, analytical, influential, insightful, courageous and decisive.