Marketing Analyst at Badger Holdings (Pty) Ltd

Key Responsibilities:

• Design and maintain dashboards using Power BI, GA4, Qlik, or Excel to monitor marketing performance and operational metrics.
• Build robust data models and automate workflows using DAX, M-code, and optionally Python for advanced analytics.
• Integrate data from platforms like Google Analytics 4, Meta Ads, Google Ads, TikTok, Bing, HubSpot, and internal CRM systems.
• Develop predictive acquisition models, performance trend reports, and actionable insights that guide strategy.
• Ensure data integrity, consistency, and clarity across all reporting outputs.
• Translate complex findings into clear, actionable recommendations for marketing teams and stakeholders.
• Collaborate in a fast-paced, simplicity-focused environment with a strong culture of teamwork and innovation.
• Identify optimal marketing channel mixes to meet CPA and sales objectives.
• Deliver daily reporting and dashboard updates to relevant teams.

What We’re Looking For:

• Strong experience with Power BI, including DAX and M-code – or equivalent BI tools.
• Advanced Excel skills for data manipulation.
• Experience with Qlik is a strong plus.
• Hands-on knowledge of GA4, and experience integrating multi-channel data into unified views.
• Proven track record in predictive analytics and marketing performance modelling.
• Excellent communication skills and the ability to simplify complex data for business users.
• Alignment with a dynamic, innovation-driven, customer-centric culture.