Marketing and Social Media Consulting, Bloemfontein at Mirna Butler Recruitment

Job Description

• Our client, a dynamic and innovative company based in Bloemfontein, is seeking a highly experienced Marketing and Social Media Consultant to join their team. This role is ideal for a creative, results-driven professional with a proven track record in developing and executing successful marketing strategies, managing multiple social media platforms, and enhancing brand visibility.
• The successful candidate must be highly tech-savvy, stay ahead of digital marketing trends, and possess the ability to create engaging content, analyse campaign performance, and drive audience growth across various digital channels.
• If you are passionate about marketing, thrive in a fast-paced environment, and have the expertise to deliver measurable results, we would like to hear from you.

Minimum requirements

• Matric
• Relevant qualification in Marketing, Digital Marketing, Communications, Public Relations, Graphic Design, or a related field
• Minimum of 3–5 years' proven experience in marketing, digital marketing, and social media management
• Extensive experience managing and growing business social media platforms, including Facebook, Instagram, LinkedIn, TikTok, AI, and other relevant channels
• Highly proficient in the use of digital marketing tools, social media management platforms, and online advertising platforms
• Proficient in content creation, copywriting, and developing marketing campaigns that drive brand awareness and lead generation
• Experience analysing campaign performance and interpreting marketing analytics to make data-driven decision
• Proficient in Microsoft Office, especially in Excel
• Fluent in Afrikaans, English and Sotho (will be advantageous)
• Valid driver's license and own vehicle
• Willing to travel

Skills required

• Strong understanding of social media algorithms, trends, audience engagement, and content optimisation
• Strong graphic design and content editing skills with experience using relevant design software and applications
• Highly tech-savvy with the ability to quickly adapt to new technologies, software, and digital platforms
• Excellent communication, presentation, and interpersonal skills
• Strong organisational and project management abilities with the capacity to manage multiple campaigns simultaneously
• Creative thinker with a proactive and innovative approach to marketing and brand development

Duties and responsibilities

Database Management

• Maintain and update customer, prospect, and marketing databases to ensure accurate and current information
• Manage and segment databases for targeted marketing campaigns and audience engagement initiatives
• Monitor database integrity, data quality, and compliance with relevant data protection regulations
• Generate reports and insights from database information to support marketing strategies and business objectives
• Implement and maintain lead tracking processes to improve customer relationship management and conversion rates

Advertising (Ads)

• Plan, create, implement, and manage paid advertising campaigns across various digital platforms
• Monitor advertising budgets and optimise campaigns to maximise return on investment (ROI)
• Conduct audience research and targeting to ensure effective campaign performance
• Analyse advertising metrics and prepare performance reports with recommendations for improvement
• Stay informed of industry trends, platform updates, and emerging advertising opportunities
• Coordinate promotional campaigns to increase brand awareness, lead generation, and customer engagement

Content Management

• Develop, create, and publish engaging content across social media platforms, websites, and other digital channels
• Create compelling marketing copy, promotional material, blogs, newsletters, and social media posts
• Develop and maintain a content calendar to ensure consistent brand messaging and online presence
• Capture, edit, and coordinate visual content, including graphics, images, and videos
• Monitor content performance and audience engagement to refine content strategies
• Ensure all content aligns with brand guidelines, company objectives, and target audience requirements
• Collaborate with internal teams and stakeholders to create relevant and impactful marketing content
• Stay up to date with social media trends and industry developments to continuously improve content effectiveness