Marketing Associate at The LaunchLab

Position

• SU LL is seeking a curious, creative, and entrepreneurial individual whis passionate about understanding and communicating with diverse audiences, including startups, venture capitalists, students, and large corporates.
• This person will play a critical role in creating and implementing marketing strategies ttell the story of how we are building world-shaping businesses and working with incredible pan-African entrepreneurs. They will work closely with our dynamic SU LL team members tfully understand their roles, programs, and impact, creating and ensuring the success of marketing campaigns tailored tthe unique needs of each vertical. The job requires a candidate whcan see the big picture while digging intthe small details, is able tthink outside the box and craft memorable narratives, can devise innovative ways treach valuable audiences, and excel in their communication skills tan array of individuals.

Qualifications and Experience

• 2 years + experience in marketing
• Associate or bachelor’s degree required- degree in marketing, business or a related field a plus
• Demonstrated business marketing experience with the following:

Required:

• Social media - Instagram, Facebook, Twitter, LinkedIn, TikTok

Preferred:

• Social media management tools – eg: Sprout
• Email marketing – eg: MailChimp
• Website builders –eg: Wix
• CRM – eg: Dynamics 365
• Marketing collateral design experience- eg: Canva
• Digital photography and videediting experience

Skills

• Design skills (eg: Canva)
• Digital photography and videediting capabilities
• Proficiency with Office 365
• Strong written and verbal communication skills
• Strong copy writing and editing abilities
• Understanding of basic business and marketing concepts
• Demonstrated problem solving and critical thinking skills
• Comfort with multi-tasking in a deadline-driven environment
• Ability tconnect and collaborate with diverse stakeholders
• Attention tdetail
• Entrepreneurial spirit- proactivity, ownership, and resilience

Position Details

• Position Marketing Associate
• Hours 6 month consulting contract (45 hours/week) with potential for FTE
• Reporting Reports tActivation Lead
• Fixed Salary R10-15K gross per month
• Variable Earnings Opportunity tearn cash bonuses and annual profit sharing as FTE
• Location In office in Stellenbosch, Western Cape, SA at least 3 days per week
• Timing Start date 1-30 April or sooner

Responsibilities

Marketing Strategy

• Developing and executing marketing plans
• Analysing market trends and customer feedback
• Identifying target audiences
• Creating and managing budgets

Content Creation and Editing

• Developing and creating content for marketing materials
• Designing creative concepts and visuals for campaigns
• Recording and editing photos and videos
• Creating and managing social media content
• Creatively enhancing client facing materials, including brochures, flyers, presentations, proposals

Campaign Management

• Developing and managing campaigns
• Tracking and analysing campaign performance
• Optimizing campaigns for maximum ROI
• Reporting on campaign results
• Work with external service providers, providing briefs, obtaining quotes, project managing workstreams

Event Management

• Conceptualise, organise, and coordinate marketing events such as conferences, webinars, and trade shows
• Assisting with the setup, facilitation, and hosting of marketing events

Reporting on events

• Research and Analysis
• Conducting market research
• Analysing customer data
• Identifying new opportunities
• Monitoring competitor activities