Marketing Automation Specialist at Clickatell

We Do The Right Things-Responsibilities of the Role

• Email Campaign Execution: Schedule, test, and send emails to support marketing campaigns, ensuring quality and deliverability.
• Lead Management: Connect and load lead lists from third-party data sources while ensuring accurate lead source attribution and maintaining data integrity.
• Landing Page Implementation: Manage and optimize landing pages to meet technical requirements, including form submissions, lead progression, and conversion tracking.
• Lead Attribution & Reporting: Accurately assign and track lead attribution across systems, including HubSpot, Google Analytics, Power BI, ad platforms, and Salesforce. Build advance reports to measure success, such as campaign performance and sales team activity (e.g., meetings and demos booked).
• Customer Journey Design: Create and implement multi-step communication journeys, integrating email, WhatsApp, and SDR outreach.
• Segmentation & Personalization: Develop and refine segmentation strategies to tailor communication and ensure personalized customer experiences based on interest, ICPs, Geos and industry verticals.
• Lead Scoring & Handover: Design and implement lead scoring model to support qualification and seamless handover between systems and teams.
• HTML/CSS Development: Build and debug HTML/CSS for email templates and forms to enhance campaign performance and user experience.
• Reporting: Building and pulling reports to measure success, including the number of meetings and demos booked for Inside Sales US and ROW teams and Enterprise team.
• Process Improvements: Continuously identify, document, and implement process improvements in marketing automation, lead management, and campaign execution workflows.
• Compliance & Best Practices: Ensure marketing automation practices comply with global data privacy regulations (e.g., GDPR, CAN-SPAM) and follow industry standards for email deliverability and engagement.

We Are on a Learning Journey-Requirements of the Role

Work Experience

• Marketing Operations Expertise: 5+ years of professional experience, including 2-5+ years in demand generation or marketing operations.
• B2B Technology Focus: Proven experience in B2B technology environments, devising and executing integrated campaigns across multiple platforms.

Knowledge and Skills

• Marketing Automation & CRM Proficiency: Advanced knowledge of marketing automation platforms (e.g., HubSpot, Pardot) and CRM systems like Salesforce, including reporting, integrations, and troubleshooting.
• Email Marketing Expertise: Advanced knowledge of email marketing strategies, including deliverability, segmentation, dynamic content, and compliance with data privacy laws (e.g., GDPR, CAN-SPAM).
• Personalization and Customer Journey Mapping: Skilled in designing and executing personalized customer journeys to enhance engagement and conversion rates.
• Omni-Channel Expertise: Skilled in designing and managing campaigns across email, WhatsApp, and SDR outreach.
• Advanced Analytics & Reporting: Deep understanding of campaign tracking, data visualization, and analytics tools like Power BI, with the ability to deliver actionable insights.
• Customer-Centric Strategy: Strong ability to leverage customer data for segmentation, journey mapping, and personalization to improve engagement and conversion rates.
• Technical Aptitude: Advanced ability to troubleshoot technical issues within marketing automation platforms and ensure seamless system integrations.
• Collaboration & Stakeholder Management: Proven experience working cross-functionally with sales, product, customer success and creative teams to align goals and deliver cohesive campaigns.
• Project Management & Multitasking: Exceptional ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Content & Asset Management: Familiarity with managing marketing assets like landing pages, forms, and content libraries to streamline campaign execution.
• Adaptability & Continuous Learning: High aptitude for mastering new tools and staying updated on marketing automation trends to drive efficiency and innovation.

In-Depth Knowledge and Abilities

• Strong data and analytics proficiency, with the ability to distill complex data into actionable insights for decision-making.
• Advanced knowledge of marketing automation best practices, including campaign organization, design, execution, and database management.
• Exceptional communication skills to effectively drive alignment and execution across teams in a remote and fast-paced environment.
• Ability to work remotely and perform under pressure, prioritize and deliver results in a demanding and fast-paced environment that requires fresh thinking and innovation.