Marketing Automation Specialist at Telesure Investment Holdings (TIH)

Introduction    

• Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of South Africa’s leading financial service providers. Our portfolio includes shortterm insurers, a long-term insurer, health insurance as well as an insurance and personal finance comparison platform. Our origins date back to 1 June 1985, and we have since grown into a group of subsidiaries that includes some of South Africa’s most loved and recognisable brands. We exist to continuously find better ways to give people peace of mind, whether it is to protect what they own, their loved ones or their greater ambitions and life plans. We bring customer-focused innovation and service excellence to the financial services industry. We’re an undivided team who believe in leading through technology and pushing past their limits. TIH is owned by BHL (SA) Holdings Limited. BHL has a vast global footprint.

Specification    

• Ensure the effective planning and execution of the Enterprise’s Customer Marketing Strategy and against set objectives, targets and budgets, with a clear focus on maximising customer value through engagement. This includes all Customer Relationship Marketing journey communication, marketing tactical campaigns, upsell and cross sell campaigns, across the STI brands and 1Life brands on all channels with the purpose to create customer loyalty and advocacy, increase retentions, increase share of wallet and longer survival rate for higher customer Life Time Value (LTV).

Digital Marketing Plan Execution

• Provide analysis to monitor performance of digital marketing campaigns.
• Manage and execution of multiple customer engagement journeys and marketing campaigns across all channels on the Marketing Automation Platform.

Marketing Execution

• Deliver specified outcomes and provide others with expert advice while working within established marketing programs.

Marketing Planning

• Contribute to the development of tactical marketing campaigns.

Project and Program Stakeholder Engagement

• Plan and deliver stakeholder engagement activities to develop effective project working relationships and to ensure that stakeholder needs and concerns are identified and met.
• Work with multiple stakeholders for the strategic planning, development and timely execution of integrated, top to bottom of the funnel marketing campaigns to build brand awareness, drive acquisition, retention and customer lifetime value.
• Partner closely with internal teams, including: Customer Relationship Marketing, Direct Marketing, Digital Marketing, Data Science and Analytics and Business Intelligence for campaign continuity.

Digital Channels and Technology Management

• Support digital channel management by analyzing best practices through competitive benchmarking, customer insights, A/B testing, feedback from crossfunctional partners, and site feature/functionality enhancement.
• Conduct marketing automation system administration.
• Run A/B tests on campaigns and landing pages to optimise performance.

Operational Compliance

• Review non-compliance issues and find solutions to ad hoc problems within an assigned unit or discipline. Involves working under guidance and within existing compliance systems.
• Ensure consistency across campaigns in strategy, creative assets and design, messaging.
• Ensure compliance while executing email marketing campaigns and data.

Project and Program Reporting and Reviews

• Draft elements of project review reports and presentations to support delivery of the review process.
• Track campaign and program results and report metrics, and tweak workflows accordingly.

Improvement / Innovation

• Identify shortcomings in existing processes, systems and procedures, and use established change management programs to address them.
• Set up journeys and workflows on the marketing automation platform such as lead nurturing, welcome and onboarding sequences, re-engagement, upsell and cross sell, boost customer engagement and the overall customer experience through tactical campaigns and improve retention through retention workflows.

Personal Capability Building

• Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Requirements    
Grade 12/ SAQA Accredited Equivalent (Essential)

• A relevant degree in Digital Marketing (Essential)
• Bachelor’s Degree or equivalent in Marketing Management or Customer Relationship Management (Advantageous)
• Diploma or equivalent on Marketing Automation strategy and implementation (Advantageous)
• 2-3 years’ hands-on marketing automation campaign management experience (Essential)
• Previous role experience working with any marketing automation platform, e.g. SAS 360, Adobe or Salesforce with Administrator
• credential (Essential)
• Digital design experience and/or understanding of HTML coding
• (Essential); Experience within Financial Services environment (Advantageous)

Job Closing Date    

• 14/05/2021