Marketing Business Partner - Altron Campus Woodmead Block A at Altron Bytes Systems Integration

Job Description

The marketing business partner is a marketing professional who partners with a specific GTM / business within Altron Digital Business to provide strategic marketing services and support as a strategic advisor and orchestrator, ensuring all relevant stakeholders collaborate and execute on a shared go-to-market strategy.

KEY RESPONSIBILITIES:

Strategic Marketing Business Partnering:

• Responsible for understanding the strategic goals and vision of the Go-To-Market / business area.
• Developing and executing marketing plans, programs and campaigns that align with the GTM / Business strategy using the frameworks, methodologies and tools from the Centre’s of Excellence (CoEs) and Shared Services functions.
• Engaging extensively with the Group Marketing CoE’s, Shared Services, and Altron Digital Business Partner Marketing CoE, Sales Operations / Enablement to plan, implement and measure the impact of the marketing campaigns.
• Performing market research (primary or secondary) to segment the market and establish buyer insight, identifying what opportunities, challenges and dynamics exist for the organization and its products
• Developing go-to-market strategies to bring products and solutions, that the GTM has defined in their planning, to market through campaigns
• Guiding, creating and delivering messaging and content to communicate value to the market
• Implementing and refining programs to drive the impact of marketing:
• Collaborating with the demand generation team to create and execute high-response campaigns
• Enabling direct sales teams
• Supporting account-based marketing (ABM) initiatives in Tier 1 and Tier 2 accounts
• Fostering customer loyalty, satisfaction, retention and growth through customer marketing and advocacy
• Applying technology and data to increase marketing reach, grow demand, streamline processes and make more informed decisions
• Managing the GTM allocated marketing budget to achieve business outcomes

Key Activities and Deliverables:

• Ensure campaign development is aligned with campaign process and governance and is aligned to GTM business strategy
• Develop marketing plans and lead always-on thematic campaigns that support the business objectives, increase awareness, engagement (leading to Sales), and loyalty
• Define target personas and identify their needs and preferences of the target audience to inform campaign messaging and content development
• Working with the Sales Operations / Enablement team to help Sales understand the value propositions and campaign plans to ensure successful follow-up
• Coordinating and managing marketing activities across various channels, such as digital, social media, events, webinars, etc, in collaboration with the Altron Digital Business and Group Marketing CoE’s and Shared Services
• Measuring and reporting (on defined metrics aligned to KPI’s) on the effectiveness and impact of marketing initiatives and providing insights and recommendations for improvement
• Manage campaigns on-time and on budget

External Parties and Relationship Management:

• Manage relationships with operational Heads and Business partners and act as a trusted advisor

COMMUNICATIONS & WORKING RELATIONSHIPS:

Internal:

• GTM Executives & Practice leaders
• Marketing leaders across the group
• Account Based Marketing CoE
• Group CoE’s and Shared Services
• Sales leaders (GTM & Key Account Management)
• Finance Business Partners

Reasons for Interaction:

• GTM business strategy review and co-creation of a marketing strategy and quarterly plans.
• Marketing plans collaboration.
• Input to ABM plans
• Briefing of campaigns and initiatives to fulfil marketing plans
• Sales enablement and collaboration on marketing plans
• Review of GTM marketing budget tracking, spend and allocations.

External:

• Consultants and Service Providers

Reasons for Interaction:

• Work with consultants and Service Providers

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Educational Qualifications:

• A bachelor’s degree in marketing, business, or a related field or at least 10 year’s experience
• An MBA advantageous

Professional Qualifications:

• Any related Chartered Institute of Marketing qualifications advantageous

Years of Experience:

• At least 8+ years of business-to-business marketing experience within an IT business, preferably in a partner or business marketing role.

Other requirements

• Proven track record of building successful marketing plans and campaigns
• Superb stakeholder engagement skills and excellent verbal and written communication skills that enable communication around complex ideas succinctly and in a compelling way
• Strong analytical and critical thinking skills
• Building and cultivating cross functional relationships both internally and externally
• Strategic thinking, driving campaigns, value propositions and managing multiple projects
• Ability to manage multiple marketing projects simultaneously, on time and on budget
• Knowledge of the B2B IT services sales cycle and partner ecosystems
• Ability to work independently and within teams
• Ability to identify opportunities for improvement
• Ability to work in a fast paced environment and under pressure

Behavioural Competencies –

The incumbent is required to have demonstrated the following competencies:

• Delivery: Translates business objectives into practical, prioritised and organised action plans; ensures plans are quickly and successfully implemented. Makes effective use of resources when executing; ensures processes are in place to achieve outcomes aligned to operational excellence standards.
• Teaming:  Communicates ideas, information and business objectives effectively and persuasively, resulting in desired actions/outcomes.  Promotes, collaboration information sharing and learning within and across team member’s boundaries. Focuses on ensuring stakeholder satisfaction by building mutually beneficial relationships with stakeholders. 
• Customer Focus: Investigates and takes action to meet customers’ current and future needs.
• Action Oriented: Pursues work with energy, drive, and a strong accomplishment orientation
• Dealing with Ambiguity: Works effectively in situations involving uncertainty or lack of information, and responds flexibly to change.
• Integrity and Trustworthiness:  Behaves according to high ethical business principles and values.
• Drive for Results: Continually focuses on achieving positive, concrete results contributing to the company’s business success.
• Communication Skills: Writes, speaks, and presents information effectively and persuasively across communication settings.
• Innovation: Generating innovative / creative solutions in work situations; trying different and novel ways to deal with work problems and opportunities.