Marketing Campaign Manager at Shoprite Group of Companies

Job Objectives    
1. Brand Strategy Implementation:

• Plan, implement and track the annual brand strategy for a specific brand and division in the Shoprite Group.
• Measure the effectiveness of the marketing plan through continuous analysis and reporting.

2. Alignment of Communication and Advertising:

• Align all communication and advertising endeavours with the annual Brand strategy in terms of the look, feel, price and product offering.
• Manage and coordinate the day-to-day marketing / advertisement activities of the brand.

3. Campaign Management:

• Manage campaign budgets to ensure that spend is tracked and delivers return on investment.

4. Relationship Building:

• Foster a sustainable relationship with internal business clients / stakeholders and brand agencies.
• Provide briefings to agencies that are of high quality and ensure that all endeavours support the marketing and business strategy.
• Plan and implement national campaigns against deadlines and costs.

Qualifications    

• BCom (Marketing) qualification or similar qualification

Experience    

• 4+ years Marketing experience i.e. Retail Marketing
• 4+ years Campaign Coordination (e.g. advertising)

Knowledge and Skills    

• Marketing principles and practices