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  • Posted: Jun 3, 2021
    Deadline: Not specified
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    The Shoprite Group of Companies, comprising several iconic brands, is the largest retailer in Africa. It started out as a group of eight grocery stores in 1979, and has grown into a technologically-advanced, continent-wide business selling items from food, liquor and medicine, to concert tickets and furniture. Today the Group is at the forefront of retail...
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    Marketing Campaign Manager

    Job Objectives    
    1. Brand Strategy Implementation:

    • Plan, implement and track the annual brand strategy for a specific brand and division in the Shoprite Group.
    • Measure the effectiveness of the marketing plan through continuous analysis and reporting.

    2. Alignment of Communication and Advertising:

    • Align all communication and advertising endeavours with the annual Brand strategy in terms of the look, feel, price and product offering.
    • Manage and coordinate the day-to-day marketing / advertisement activities of the brand.

    3. Campaign Management:

    • Manage campaign budgets to ensure that spend is tracked and delivers return on investment.

    4. Relationship Building:

    • Foster a sustainable relationship with internal business clients / stakeholders and brand agencies.
    • Provide briefings to agencies that are of high quality and ensure that all endeavours support the marketing and business strategy.
    • Plan and implement national campaigns against deadlines and costs.

    Qualifications    

    • BCom (Marketing) qualification or similar qualification

    Experience    

    • 4+ years Marketing experience i.e. Retail Marketing
    • 4+ years Campaign Coordination (e.g. advertising)

    Knowledge and Skills    

    • Marketing principles and practices

    Method of Application

    Interested and qualified? Go to Shoprite Group of Companies on shoprite.erecruit.co to apply

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