Marketing Cloud Specialist Hybrid – JHB at Datafin Recruitment

ENVIRONMENT:

• Elevate your career in digital financial technology by stepping into a senior role that offers exceptional responsibility and scope for impact. Our client, a leading innovator in the financial services sector, is committed to transforming customer experiences through cutting-edge banking platforms and forward-thinking solutions.
• This is an outstanding opportunity for a seasoned Marketing Cloud Specialist to contribute to a collaborative environment where technology, innovation, and customer-centricity converge.

Duties:

• Configure and maintain Salesforce Marketing Cloud settings and manage business unit configurations
• Monitor platform health, sending limits, and overall system configurations across multiple channels
• Manage connected apps, API integrations, and data synchronization processes
• Design, build, and optimise customer journeys within Marketing Cloud
• Apply audience segmentation and personalise customer interactions within journeys
• Monitor campaign performance metrics, diagnose underperforming journeys, and recommend improvements
• Design and execute A/B and multivariate testing to enhance campaign effectiveness
• Translate performance data into strategic business insights and recommendations
• Oversee Data Cloud customer profiles and data objects, ensuring data quality and integrity
• Manage data ingestion processes and enforce data governance and POPIA compliance
• Build and maintain audience segments and personalisation frameworks
• Configure Data Cloud Flow for real-time customer journey orchestration
• Provide training and support to marketing team members on tools and processes
• Maintain comprehensive documentation and SOPs
• Act as a liaison between business, marketing, and IT teams to ensure alignment and smooth operations

Requirements:

• Salesforce Marketing Cloud Administrator and Email Specialist certifications
• 3–5 years of hands-on experience with Salesforce Marketing Cloud
• Proven ability to design and own customer journeys within Marketing Cloud
• Strong knowledge of Data Cloud, AMPscript, SQL, HTML/CSS, and Salesforce integrations
• Familiarity with marketing automation, analysis, and data management
• Excellent problem-solving and analytical skills
• Strong documentation and communication abilities

Nice to Have:

• Additional Salesforce certifications
• Experience with real-time data processing and journey orchestration
• Knowledge of data privacy regulations and compliance (POPIA)

What We'll Give You:

• A hybrid work environment based in Gauteng, South Africa
• An opportunity to work within a forward-thinking, innovative company that values technological excellence and customer impact
• The chance to shape and optimise high-impact marketing strategies
• Supportive team culture that encourages professional growth and development