Marketing Co-ordinator at Prescient

Purpose of role:

• To deliver industry-leading marketing projects and initiatives with the goal of promoting Prescient Investment Management as the leading investment manager in South Africa through innovative thinking and creative problem-solving. This role generates fresh ideas and takes responsibility for the logistics, planning and managing of a range of marketing activities, including but not limited to, advertising campaigns, industry events, sales support collateral, and digital platform development.

Duties and responsibilities:
Creative Development & Ideation.

• Participate actively in brainstorming sessions to develop creative concepts for campaigns, events, and marketing initiatives.
• Propose innovative approaches to marketing challenges that differentiate PIM in the market.
• Research and present marketing trends and creative opportunities relevant to the investment management industry.
• Collaborate with the marketing team to develop compelling narratives that communicate PIM's systematic investment approach in engaging ways.

Manage and deliver advertising campaigns across an array of media channels.

• Brief agency partners.
• Manage reverts and approval processes.
• Assess media plans and manage material deadlines.
• Manage budgets and spend.

Manage and deliver marketing projects aligned with investments team and sales team projects.

• Take briefs from internal stakeholders.
• Create project plans to manage the delivery.
• Work with colleagues to ensure the necessary information is shared.
• Co-ordinate colleagues in line with the project plan.
• Brief external suppliers where necessary.

Design, plan and execute memorable client engagements and events that deliver exceptional brand experiences, including face-to-face and virtual events nationally:

• Ensure events deliver on PIM brand and client experience standards.
• Work with institutional and retail business development teams to create an annual client engagement plan.
• Where applicable, source and recommend suitable venues.
• Select and liaise with external suppliers to ensure the delivery of high-quality outputs.
• Prepare a detailed budget for all events and follow up with approval.
• Manage the invitation process with digital marketing and ensure sign-off by internal stakeholders.
• Provide a post-event analysis, which includes budget recon and that highlights key learnings to be applied to future events.

Fulfil the role as the primary contact for all PIM industry events, this includes PIM’s participation in Prescient Group sponsorships:

• Manage deadlines for all branded material, business information and payments.
• Collaborate creatively with the marketing team and business stakeholders to develop innovative marketing brochures, video concepts, and branded material as required for sponsorships and industry events.
• Brief external service providers, as and when required, to complete work in support of sponsorships.

General:

• Remain abreast of trends as it relates to events, collateral, advertising, promotional items, etc.
• Develop and maintain strong working relationships with all key stakeholders.

Required experience:

• Minimum of 4 years’ experience in a marketing project management role from financial services.
• Experience with implementing and managing in person and virtual events.
• Experience contributing creative ideas in team settings or developing campaign concepts.
• Demonstrated ability to think beyond logistics to contribute strategic and creative input.

Required Qualifications:

• Marketing related Qualification (National Diploma / Degree).

Key competencies:

• Attention to detail and accuracy.
• Take ownership of tasks and be accountable for delivering quality outcomes for the business.
• Proactive and able to take initiative.
• Strong creative and strategic thinking ability.
• Conceptual development skills.
• Curiosity and innovation mindset.
• Work independently or part of a team.
• Highly organised and excellent time management.
• Positive team player, highly collaborative approach.
• Strong communication skills.