Marketing Community Manager Durban at Affirmative Portfolios

Responsibilities and Duties:

• Manage the social portals for the brand for both incoming and outgoing communication.
• Manage digital portals including email, website, sms as well as marketing campaigns via 3rd party platforms.
• Analyzing data and pushing the findings to relevant stakeholders.
• Extracting data from the database for analysis and interpretation purposes.
• Performing regular investigations of data sources to verify the accuracy and integrity of data sources.
• Make recommendations based on accurate analysis of data.
• Develop regular reporting and analysis, including key metrics reports.
• Generate new ideas for social content to drive communication and brand awareness.
• Planning, creation (photos, video, and copy), and communication of social content and communication platforms in line with campaign strategies, brand identity, and budget.
• Maintaining the content calendar ensuring social media content is regular, relevant and engaging.
• Responsible for Managing and posting content on social media platforms and the website
• Continuous monitoring of social campaigns and adjusting to improve performance
• Communicating the schedule of marketing events via digital platforms.
•  Responding to comments and customer queries in time on all social platforms (inbox & comments).
• Monitor and report on feedback and online reviews.
• Participate in events to communicate through digital platforms in order to build community engagement by conducting interviews with attendees, creating live video feeds, etc.
• Liaise with the academic department to stay updated on new products and features and ensure correct communication of online programs.
• Stay up-to-date with digital technology trends and implement applications etc. to improve digital communications.
•  Liaise with service providers for backend development and external digital marketing (supplying of content, tracking links, etc).
• Creation of direct marketing content and lists for email communication campaigns.
• Maintain quality and integrity of marketing lists.
• SMS marketing creation and sending, including cleaning of lists and delivery of SMS campaigns.
• Webinar full execution from planning to speakers and sending reports
• Emailer and Remarking Campaigns- Must have experience in backend Ads campaign marketing and reporting.
• Dealing with paid media agency on content/campaign set up/ coms/ testing/ execution / monitoring feedback and weekly tracking.
• Monitoring of all aspects of the digital aspects of the business.
• Work with the webmaster on content and changes
• Work with the design team on copy/ content creation and execution.
• Work on all content for CRM.
• Must be able to budget and execute within budget and report on ROIs.
• Work with the brand coordinator on the briefing.
• Work with a copywriter for blogs.

Requirements and Skills:

• Marketing degree or equivalent.
• 3-4 years in digital marketing
• 1-2 experience working in an agency.
• Proficient in all Microsoft packages.
• Knowledge of social platforms, strategic marketing and planning, budgeting and ROI, content writing, and data analysis.
• Excel for reporting and ability to analyze data to make recommendations.
• Good communication both internally and externally with social audiences.
• Photo and video skills to capture good live content.
• Good social content writing skills to write copy that is able to quickly capture a lead.
• Social media and digital platform applications and business tools.
• Must know Facebook ads and remarketing.