Marketing Consultant at Discovery Limited

Key Purpose

• Discovery Health has entered a new market segment (Main market) with a suite of low cost, high quality healthcare products. The purpose of this role is to implement the brand and communication strategy within required timelines, budget and at the Discovery marketing standard.

Areas of responsibility may include but not limited to

• To develop and execute strategy to build brand and product awareness which translates into product growth and sales
• Interact with relevant business areas and marketing centres of excellence:
• Align on marketing deliverables 
• Obtain and manage approval aligned to the sign off SOP
• Manage expectations of all stakeholders
• Maintain and build reciprocal relationships
• Take end-to-end accountability and responsibility for assigned marketing deliverables
• Ensure quality of outputs and attention to detail
• Reflect on all projects and identify opportunities for continual improvement
• Manage and optimise current and potential organic and paid acquisition channels
• To implement best in class direct communication plans for clients of the new markets products
• Unpack complex business needs to cater to this segment and to provide creative solutions considering all stakeholders
• To ensure that solutions are in line with Discovery marketing model and business strategy
• To enable fact-based and data-driven decision making on the portfolio by establishing correlations between marketing activities, revenue and profitability
• To manage a budget and expenditures for defined marketing initiatives
• Research, examine and implement new opportunities and best practices in the main market and become the segment subject matter expert 
• Proactive
• Bringing ideas to business on product and go-to-market
• Doing feasibility studies and defining new ways of doing things
• Measuring impact and driving corrective action
• Ensuring effective implementation of plans
• Managing conflict early and effectively
• Reactive
• Responding to business needs timeously

Competencies

• Exceptional verbal and written English communications skills
• Exceptional attention to detail
• Above average ability to multi-task on multiple projects without compromising deliverables or stakeholder relationships
• Time and project management skills
• Ability to convert technical information to audience appropriate communication
• Ability to critically evaluate communication elements including rationale for channel selection
• Influence and persuasion skills aligned to project deliverables 
• Ability to work well in within the brand team as well as across cross-functional teams
• Ability to structure, present and sell new idea

Education and Experience

Qualifications

• Minimum 3 year relevant undergraduate degree, honours preferable
• Minimum 3 years experience in Marketing, PR or Communication

Experience

• Direct to consumer/B2C marketing experience
• Main market segment marketing expertise and insights
• Advantageous industries - financial services, retail, banking, mobile telecoms
• Sound knowledge of key marketing disciplines not limited to GTM strategies, market development, driving adoption of digital services, B2B marketing, digital marketing and relationship marketing.

Knowledge

• All relevant promotional channels
• Agency process and relationships
• Print and production processes
• Critical elements of successful communication
• Broader marketing planning