Marketing Content Creator at FourthRev

What you'll be doing with us

• Lead the creative development of content (write, edit, produce) for digital and traditional channels
• Propose/pitch content that meets marketing objectives of high-impact integrated marketing campaigns, and construct briefs to convey thinking and define measures of success
• Act as a brand ambassador for both the FourthRev brand and our partner brands, championing brand guidelines at all times
• Manage relationships with outsourced providers or agencies, and quality control their outputs according to brand guidelines and best practice copywriting standards.
• Work to SEO optimise all on-site and blog content
• Interpret briefs from the team, gather creative insights and guide the development of an on-brand creative vision with storytelling, design and clever advertising in mind
• Keep up-to-date with current trends in the online education and marketing industry; competitors; and understand target market/persona needs
• Hold your own when presenting work, initiatives and leading projects to ensure our creative bar is consistently elevated
• Define KPIs for content campaigns and report on content performance
• Build world-class original, engaging, and professional content production practices and guidelines
• Create and manage a content calendar and plan
• Help set the overall creative direction for marketing content, and advocate for new formats and creative opportunities, challenge what’s been done before and explore new possibilities.
• Report to the Head of Marketing, the broader team, internal designers, video producers as well as media partners.

What you'll need to join us

Qualifications & Experience:

• Project management skills
• Marketing / Branding qualification or similar preferred
• 3 - 5 Years' Experience in a Similar Role

The tools you will be comfortable using are:

• HubSpot
• Google GSuite – Docs, Sheets, Slides (Microsoft Office)
• Landing pages
• Google, LinkedIn, Instagram & Facebook Ads (Creative)
• Google Analytics
• Social Media platforms and schedulers