Marketing Director - Bedfordview at Hyundai Automotive South Africa

Responsibilities

• Develop competitive brand and model communication strategies in line with the global brand templates.
• Produce compelling media plans, execute tactical strategies with the allocated expenditure to drive performance KPI’s.
• As a key focus, drive a comprehensive lead generation program to support the dealer network in obtaining quality convertible leads.
• Lead a young and skilled marketing team in the execution of all aspects of the marketing function.
• Form a vibrant part of an executive team that collaborates in determining pricing, quarterly retail campaigns, talent development, P&L Management as well overall organisational leadership.
• Build mutually beneficial relationships with the global brand teams in Seoul, as well as the regional brand teams in Dubai.
• Understand and execute relevant customer segmentation and targeting across Hyundai’s wide model range.

Qualifications

• A minimum of Minimum of 10 years’ experience working with brands, preferably global brands.
• A bachelor’s degree, preferably in marketing or business equivalent.
• A tertiary business qualification, a master’s would be an advantage.
• Role reports to the CEO of Hyundai Automotive South Africa