Marketing Lead Africa at Wipro Ltd.

• As the Marketing Head for Africa, you will be responsible for strategizing and implementing Wipro’s marketing strategies with the goal of driving brand recognition, influence, and demand for our services in the region and across key industry sectors. You should be well versed with the African regions and business practices, and how to market to the relevant stakeholders, therefore.
• Your role also involves close collaboration with a cross-functional and geographically distributed marketing team for aspects related to brand, content, and social media, amongst others. You will be instrumental in bringing together various marketing best practices and devising field marketing strategies that best suit the regional priorities – especially those related to localized brand building, Account Based Marketing (ABM), deal influence with Sales teams, Partner collaboration, Analyst Relations and managing local PR & Media with agencies.

Key Responsibilities

• Strengthen Wipro’s brand awareness and reputation, grow awareness of our global services and localized capabilities within Africa
• Develop the annual marketing and communications strategic plans and budget plans
• Manage digital campaigns and demand generation activities that align with the regional and industry sector-wise business priorities
• Internal employee communications
• Leadership brand building & thought leadership activities keeping in mind the priorities of the Africa Managing Director and regional leaders
• Work closely with the Africa sector and account leaders to chart out various client advocacy, demand generation and Account-Based Marketing programs to support our growth objectives.
• Design and manage Wipro owned events, lead Wipro’s participation in industry forums, and manage relationships with local media and content agencies
• Influencer-marketing activities along with the Analyst Relations and Partnerships teams
• Employ a range of media and content channels to craft compelling narratives that bring Wipro’s message to life – especially considering the local market scenarios and Wipro’s competitive positioning
• Develop layered, ongoing promotional campaigns that engage audiences and keep them excited about Wipro in Africa.

Who We’re Looking For

• We are looking for a seasoned marketing professional with strong Africa business experience who can navigate the large, matrixed marketing environment of a Fortune 500 organization. Comfortable working with the C-suite, this leader must have a strong business acumen and be able to push creative boundaries to elevate the brand and drive business results. The ideal candidate is experienced in leading strategic, creative, and business efforts, possesses a deep understanding of new and traditional marketing approaches, and understands the technology landscape.

Minimum Qualifications, Desired Experience

• 13 – 15 years of relevant work experience as a marketing professional in the B2B IT Services and technology space with industry-leading brands
• A thorough understanding of the Africa market and its business dynamics, plus an understanding of marketing tactics that can be applied to varying business scenarios
• Experience in working with industry influencers (Analysts, Advisors and Ecosystem Partners) is an important and must-have requirement
• Significant experience in project management and budgeting with a focus on maximizing return on investmenton marketing activities
• Ability to work independently and with cross-functional/cross-geography teams, take independent decisions, and navigate matrixed organizations
• Well versed in digital marketing best practices and demand generation
• Has knowledge and experience of marketing automation systems
• Has knowledge of and working experience with local entities that can be adequately leveraged in this role – such as event agencies, media & PR agencies, exclusive content agencies and industry membership bodies.