Marketing Lead at RMB - Rand Merchant Bank

Job Description

• To manage the design and deployment of strategic marketing and communication activities for the Business Unit to drive growth and enable financial performance, market share through a competitive positioning
• Assess and critically evaluate environmental impacts and opportunities on the implementation of strategic marketing and communication goals for Broader Africa
• Adapt strategic operational plans to maintain relevance with the evolving macro-environment context
• Partner with Business stakeholders to create integrated roadmaps to enable business requirements delivery of business strategy and requirements
• Monitor awareness of competitor context, client activities as well as relevant and targeted marketing opportunities across the portfolio.
• Influence and bring Client Value Proposition strategies to life for the BU /Sectors and keep track of client preferences for strategic and targeted engagement opportunities
• Translate business and RMB marketing strategies into an integrated and dynamic operational marketing and communications plan and calendar for the BU
• Understand the complete range of sector/ product /service offerings provided by the BU; understand critical differentiators as well as key revenue generators and effectively position the same amongst target audiences
• Build brand equity by growth through the funnel across all RMB and FNB CIB countries
• Activate the non-presence country marketing strategy as per business and brand strategy
• Work with Country Marketing, Marketing specialists and capabilities and third-party agencies to develop and deliver multi-channel promotion strategies and tactics for the BU – key focus on driving integrated marketing and comms with a focus on thought leadership, content and direct marketing and engagement opportunities.
• Leverage and optimise alternate channels to ensure effective and efficient market penetration in line with strategic brand and business objectives
• Manage the operational implementation and application of corporate brand architecture policies, branding principles and brand management practices to create and leverage brand appeal and to optimise BU performance
• Partner with Country Marketing and Marketing centers of excellence to define communication strategies, processes and templates for the portfolio to ensure the integration and consistency of messaging through appropriate media and communications channels (internal and external)
• Work with Marketing specialists and Business stakeholders to manage marketing and comms projects that cut across functional areas and disciplines within the Business Unit
• Build strong relationships with Country Marketing and CIB teams and ensure strategic alignment of marketing initiatives to business and brand goals
• Work with the business to develop, plan and manage short- to medium-term marketing budgets ensuring alignment to key business focus areas and managing costs effectively
• Adapt and implement best practices and standards of excellence to achieve best practice positioning and relevant marketing solutions
• Seamlessly work with country teams in the delivery of marketing projects across geographies
• Assess the effectiveness of marketing strategies/ tactics for Broader Africa by measuring changes in stakeholder satisfaction, brand health and sentiment, client engagement and financial metrics

You will be an ideal candidate if you:

• Comprehensive knowledge of the Marketing and Communications context with experience in building brands across regions
• Experience in and knowledge of Public Relations, Brand Management and Business Communications concepts and practice
• Experience in managing and building brands as a driver of profitability and other metrics of business performance
• Stakeholder management, preferably in an international/matrix organisation
• Managing brands and campaigns across geographies
• Knowledge of financial services, Corporate Investment Banking, markets and competitors (advantageous)
• Understanding of the macro and micro economic drivers, key sectors
• Industry Knowledge and key trends
• Experience in managing Integrated Marketing and Communications