Marketing Manager at Adcock Ingram

Key Job Deliverables

Brand Performance Management

• Own Category P&L and share performance and track in line with targets set  
• Strengthen brand share and equity across segments by growing brand health.
• Actively track and understand performance gaps and opportunities within the category.
• Maximize ROI and Monitor effectiveness or efficiency of campaigns vs allocated spend.
• Track & report on market share, brand health, and financial performance.

Leadership and Team Management

• Lead, coach, and motivate a team of Brand Managers.
• Set clear goals, develop team capabilities, and provide ongoing coaching or mentorship.
• Build a high-performance team culture and act as a role model for Adcock’s values.
• Motivate your team to meet deadlines and deliverables on time and in full.
• Monitor & track individual performance and development plans.

Cross-functional Teamwork & Collaboration

• Be the Personal Care Champion in key forums, driving collaboration across the Division.
• Ensure daily collaboration with Category & Sales teams to ensure brilliant execution.
• Partner closely with Supply Chain, Finance, and Regulatory to deliver portfolio growth.
• Build and maintain strong agency partnerships (creative, digital, media, shopper, PR).

Brand Strategy and Planning

• Partner with the Head of Marketing to shape and deliver the short and long-term strategic plans for the category.
• Lead the development of annual bands plans, outlining strategic objectives, must win battles, and KPIs to drive brand growth and market share.
• Develop action plans to achieve budgeted volumes and profit.

Brand Campaign Execution

• Oversee the end-to-end marketing mix across ATL, BTL, shopper, digital, PR, and healthcare professional (HCP) channels.
• Partner with creative agencies to develop communication as per the agreed brand blueprint and communication identity.
• Lead internal and external stakeholders to drive the execution of campaigns.
• Ensure all marketing activities comply with regulatory and corporate requirements.

Innovation, Renovation and Research

• Ensure alignment of opportunities to consumer needs and market opportunities.
• Drive product and packaging innovation & renovation process from ideation to launch.
• Develop and maintain the innovation funnel focusing on  a 5-year horizon.
• Lead personal care in claims development, regulatory and legal compliance.
• Plan and Scope research requirements in collaboration with the relevant internal teams.

Daily Management of Brands

• Day-to-day management of allocated marketing budget on a monthly and annualized basis, monitoring ROI performance closely.
• Actively participate in forecasting operational planning and budgeting processes.
• Assist the Marketing Director in the budget setting process.
• Ensure regular review and analysis of monthly & quarterly performance vs assumptions.

Requirements

• Bachelor’s Degree in Marketing or Business-related field (e.g. B. Com or B.Bus.Sci )
• Related Postgraduate qualification preferable
• At least 5years’ brand and/or marketing management experience.
• Minimum 8 years’ total marketing experience, including:
• At least 5years’ brand and/or marketing management experience.
• 2-3 years of managing individuals or a team. 
• Proven track record of working within a FMCG in the South African environment.
• Previous experience in a Personal Care role (H&B, Face, Skin Cleanse, Feminine Care)
• Proven record driving a successful big brand strategy and planning into execution.  

Additional Experience 

• Experience across both FMCG and Pharma/Consumer Healthcare is advantageous.
• Demonstrated track record working or collaborating with peers/people/stakeholders.
• Retail exposure or experience with Customer or Shopper facing roles
• Experience with execution through the line - ATL, Digital, BTL, PR, Media.  
• Strong financial acumen - experience in budgeting, forecasting, and P&L.