Marketing Manager - Austral Africa at Lactalis South Africa

Job Description    

• As a Marketing Manager for Austral Africa, you will play a pivotal role in developing and executing innovative marketing strategies to enhance our brand presence and drive business growth in the region.
• This role demands a deep understanding of the local markets, consumer behaviour, cultural nuances specific to Austral Africa, and a strong inclination towards generating and deploying innovative solutions aiming at delivering profitable and sustainable turnover growth.
• The ideal candidate will possess the ability of executing /doing/delivering, in addition to the leadership skills typically demanded by a regional role.

Required Skills    

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least 12 years Marketing experience within an FMCG environment
• At least 6 years in a managerial role (longer experience in a managerial role will be considered a plus).
• Proven experience in developing innovative marketing strategies and executing successful campaigns.
• Strong understanding of the Austral African market, cultural nuances, and a passion for innovation.
• Strong project management and presentation skills
• Ability to communicate at all levels (business & customer interface)
• Interpret and understand complex financial, consumer and shopper data
• Excellent communication, leadership, and analytical skills.
• Fluency in English and ideally one or more local languages of the Austral Africa region, would be an advantage.
• Availability to travel at least twice a month to one or more AustralAfrican markets

Duties & Responsibilities    

Market Research and Analysis:

• Conduct thorough market research to grasp the competitive landscape, market trends, customer needs, and opportunities in Austral Africa.
• Analyse consumer behaviour and adapt marketing strategies to meet local preferences and expectations, in coordination with our regional and central Market Research offices;
• Analyse in market panel data to understand performance and shape marketing strategy and activities.

Strategy Development and Innovation:

• Develop and implement effective, innovative marketing strategies tailored to Austral Africa, including branding, product positioning, and market penetration plans.
• Lead the generation and deployment of new and creative marketing solutions, constantly seeking ways to disrupt the market positively and leveraging on the global and regional product portfolio.

Campaign Management:

• Plan and execute innovative marketing campaigns, including digital, social media, events, and traditional advertising, relevant to the Austral African market.
• Monitor campaign performance, analyse data, and adjust to optimize results.

Stakeholder Engagement:

• Establish and maintain relationships with key internal stakeholders, including SA marketing and R&D teams, division and corporate functions
• Establish and maintain relationships with key external stakeholders, including local partners, customers, and media agencies.

Team Leadership and Culture:

• Lead and mentor the local marketing team, encouraging a culture of innovation and continuous improvement.
• Foster a collaborative and innovative work environment, promoting creative thinking and new ideas. Ensure that behaviours are aligned with our corporate core values of Engagement, Ambition and Simplicity.

Budget Management:

• Oversee the marketing and trade marketing budget for Austral Africa, ensuring efficient allocation of resources and maximum ROI.
• Coordinate Annual Budget presentation
• Monitor monthly expenses

Closing Date    

• 2025/10/03