Marketing Manager: Beyond Beer Greater Africa at The South African Breweries (SAB)

• The Key Purpose of this role is to Execute and drive the brand strategy to grow Brand Power, Market Share, and Commercial results for the Beyond Beer portfolio in Greater Africa, delivering creative, insight-led campaigns that keep the brands constantly fresh and relevant within the category.

Key Roles and Responsibilities

• Translate data-led insights into brand campaigns that deliver on the annual strategic plan for the Beyond Beer category.
• Seek opportunities to amplify the impact, creativity, and relevance of all brand activities.
• Deliver through-the-line campaign programs that keep Beyond Beer brands top of mind and deliver against ROI and penetration targets.
• Develop compelling briefs and manage the design, execution, and optimization of TTL campaigns aligned with brand activation platforms.
• Project manage campaign timelines, budgets, and quality from brief through execution and After-Action Reviews.
• Create budget proposals, reach and ROI analyses, and performance measurement before, during, and post-campaign.
• Collaborate with internal and external partners including Planning, Procurement, Connections, Events & Digital Teams, Promotions Specialists, Trade Marketing, and regional teams to execute brand plans effectively.
• Guide and execute media strategies for Beyond Beer campaigns, ensuring alignment with consumer insights and market trends.
• Manage the brand’s innovation pipeline and ensure effective through-the-line execution for new product introductions or variant launches.
• Own identified projects for in-home and out-of-home consumption occasions, reflecting shopper and consumer behavior insights to enhance brand relevance.
• Challenge the status quo by continuously optimizing campaigns to ensure maximum impact and ROI.
• Lead and coordinate After-Action Reviews post-campaign execution to drive learning and improvement.
• Ensure Zero-Based Budgeting (ZBB) adherence and efficient financial management across all campaigns.

Key Attributes and Competencies

• Excellent leadership qualities with the ability to influence cross-functional teams.
• Strong conceptual, analytical, and problem-solving abilities.
• Ability to manage complexity and perform effectively under pressure.
• Clear, concise, and confident communicator.
• High attention to detail with strong execution discipline.
• Self-starter with a proven track record of end-to-end project ownership.
• Strong commercial acumen and understanding of P&L principles (preferred).
• Passion for consumer-centric marketing and innovation within the alcoholic beverage category.

Minimum Requirements

• Bachelor’s Degree in Business, Marketing, or Communication.
• Honours Degree desirable but not essential.
• 6+ years of relevant brand marketing experience, preferably within FMCG or alcoholic beverages.
• Proven experience managing integrated TTL campaigns and brand projects.
• Strong understanding of media strategy, creative development, and brand positioning.