Welcome to PEP! PEP is Africa’s largest single brand retailer operating around 1800 stores in Southern Africa. As well as clothing and footwear, PEP sells homeware, FMCG, cellular and airtime products and also offers a range of other services such as cash-backs, Capfin (for loans), funeral policies, cross-border money transfers, selected bill payments, Fla...
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As a Marketing Manager at PEP, you'll play a pivotal role in maintaining and executing brand strategies and creative brand executions focused on delighting our customers. Manage team functions and activities for strategic and creative direction for the brand. Enhancing market presence, strengthening brand equity and driving brand and business growth.
KEY RESPONSIBILITIES
Leadership: Support the Head of Brand and lead the brand managers in executing strategic and creative brand projects.
Collaboration: Work with internal / external stakeholders and suppliers to deliver on brand projects.
Relationship management: Build strong internal and external relationships to drive brand equity and deliver on brand and business strategy.
Brand strategy: Maintain robust brand strategies and align this to overall business goals.
Brand communication: Ensure consistent application of brand messaging application, tone of voice and personality, collaborating with the Head of Brand and Head of Retail Marketing
Properties: Manage and deliver on strategic marketing projects including Plusmore rewards program, sponsorships and brand initiatives etc.
Brand campaigns: Manage and execute internal and external brand campaigns.
Brand analysis: Establish and monitor key performance indicators to track brand performance.
Brand development: Support and lead strategic principles and creative guidelines for product-, employee- or new brands.
Commercial management: Develop and manage annual budgets, track forecasts and report on commercials on a monthly basis. Manage and negotiate contracts with suppliers and vendors.
ROLE REQUIREMENTS
Education: Bachelor's degree in Marketing, Brand development, or a related field.
Demonstrated track record (5-7 years) in Marketing Manger Brand role
Proven delivering track record on brand strategy, brand identity, brand campaign, sponsorships and PR
Leadership experience, leading a team of 3 - 6 people
Solid understanding of the media landscape and channel mix
Google experience and programs within the suite advantageous
Excellent reporting writing, interpersonal and presentation skills
Effective understanding of the South African customer and brand trends
Ability to multitask, whilst retaining strategic and creative thinking in the process
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