Marketing Manager (Capsicum Culinary Studio) at Advantech

Overall Purpose of the Job:

• To manage and grow the profitability of Capsicum Culinary Studio & The IIE School of Hospitality & Service
• Management through the development and management of an integrated brand and marketing strategy

Responsibilities:

• Develop, manage and implement the brand strategy to ensure and manage the integrity and usage of the brand internally and externally across all mediums
• Manage the internal and external Capsicum Culinary Studio & The IIE School of Hospitality & Service Management Corporate Communications and PR Strategy
• Grow the Capsicum Culinary Studio & The IIE School of Hospitality & Service Management brand through identifying new market opportunities based on solid market research and profit projections
• Develop and manage marketing strategy for current and new agreed market opportunities, define the implementation process, report on success of projects and propose corrective actions if necessary
• Develop and implement appropriate policies, procedures and systems in the department to ensure best practise processes to ensure effective functioning of the department and to reduce the risk of business loss
• Management of all related marketing financial budgets
• Management of social media content with the Digital Specialist and HQ
• Management of campaign artwork
• Alignment with Graphics and Digital
• Analytics
• New opportunities and Competitor Activity – monitoring of

Experience:

At least 4 – 6 years’ experience in brand and marketing field, and 3 years Management experience.

Experience in the educational sector an advantage

Education - Minimum:

• Degree in Marketing/Communication/PR