At JaSure, we are putting digital insurance in the hands of consumers. We are the only digital insurer in South Africa offering on-demand cover for your favourite items e.g. phones, laptops, bicycles etc. We also offer on-demand car insurance that saves you money when you’re not driving your car. We are still at the beginning of our journey to redefine personal insurance for the 21st century and make short-term insurance simpler, easier and more affordable.
JaSure, as a division of Santam, is undergoing an exciting brand transformation. We are looking for a Marketing Manager to chart the course for our refreshed brand. You will have the unique opportunity to impact the South African brand landscape, with access to equity and expertise of the leading insurance brand in South Africa.
You have a track record of driving stellar commercial growth through innovative and creative forms of marketing. The role includes overseeing the total Marketing function, owning the Marketing strategy, collaborating with stakeholders and driving Marketing operations. The Marketing team currently numbers three staff, with exciting headcount growth in the next two years. The role is a member of the Leadership team and reports into the Head of JaSure.
JaSure comprises a team of dynamic, talented and experienced technology, digital marketing and insurance professionals from diverse backgrounds. JaSure is part of the Santam Group, while we leverage Santam expertise we remain a separate business.. Santam is the leading short-term insurer in South Africa with a market share of more than 22%. Santam provides a diverse range of insurance products and services in Southern Africa and internationally through a network of 2,700 intermediaries and direct channels.
KEY RESPONSIBILITIES
Strategy
- Successfully marry the aspirations of a disruptor brand with the traditions of a blue-chip heritage brand.
- Deeply understand our target market by conducting market research, through contact time with customers, and through industry analysis.
- Drive continuous customer-centricity by integrating research findings and data into the Marketing strategy
- Build effective partnerships with other JaSure departments (Product, Engineering, Client Services, Underwriting etc.) and with Santam and Sanlam stakeholders (Brand, PR, Media, Research and Direct).
Campaign Execution
- Take a hands-on approach to drive successful multi-channel campaigns from ideation to execution.
- Manage agency partners and vendors in terms of brief development, evaluation and contracting, collaboration, project management, and budget management.
- Understand the CRM platform and champion direct marketing initiatives.
- Measure and report on the performance of marketing campaigns.
- Prepare and monitor campaign budgets and expenditure.
Innovation
- Accelerate the transition towards automated, data-driven Marketing models.
- Drive acquisitional efficiency through continuous experimentation.
- Support the establishment and operation of distribution partnerships with internal and external partners.
- Conduct data analytics to identify patterns, trends and opportunities.
- Stay up to date with industry trends, best practices and technologies.
Team Leadership
- Nurture a high-performance Marketing team through culture, tools, and ways of working.
- Grow the Marketing team through recruitment and by positioning JaSure as an employer of choice for Marketing professionals.
- Effectively lead by providing clear direction, encouraging participation, and creating a safe environment that promotes collaboration.
SKILLS AND EXPERIENCE
- 10+ years' experience in Marketing roles
- 3+ in a management/leadership role.
- At least 5 years in consumer brand environments, preferably in the Financial Services (B2C) industry.
- Relevant diploma or degree e.g. Marketing, Advertising.
- Strong integrated marketer comfortable with the entire marketing mix
- Solid knowledge of the digital marketing landscape and analytics platforms
- Start-up experience is a major plus; eagerness to operate in an ever-changing, dynamic, environment where you will be required to get your hands dirty.
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Strong project management and stakeholder management
KEY COMPETENCIES
- Collaborates
- Client focus
- Drives results
- Flexibility and adaptability
- Cultivates Innovation
- Driving Strategy
- Commercial orientation
- Talent Enablement
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