Marketing Manager at FlySafair

Description

• Execute marketing strategies and initiatives in alignment with business objectives;
• Understand the market, competitors, and customer insights to identify trends, opportunities, and areas for differentiation;
• Lead innovation efforts, explore new marketing technologies, and drive digital transformation initiatives within the marketing function;
• Ensure marketing activities comply with industry regulations and standards, including advertising guidelines and data privacy laws;
• Plan, execute, and optimise marketing campaigns across digital, social media, PR, and traditional channels;
• Track and analyse performance metrics and KPIs, providing reports and insights to stakeholders to measure campaign effectiveness and optimise strategies;
• Actively manage PR and media plans to maintain good relationships with local media;
• Act as backup spokesperson for media queries and interviews;
• Deliver strategic brand positioning and messaging architecture, to ensure it remains relevance with target audiences over time;
• Maintain emergency communication plans and ensure crisis readiness;
• Safeguard FlySafair's brand integrity, ensuring consistency in identity, messaging and customer experience across all touchpoints;
• Manage marketing budgets effectively, allocating resources to maximise ROI;
• Track and report on budget utilisation, resource allocation, and progress against business objectives;
• Prepare presentations and reports as required to translate marketing data into actionable insights for leadership decision-making;
• Manage external agencies (creative, media, PR), including briefing, performance evaluation, and budget negotiation;
• Build and nurture strategic partnerships and sponsorships to strengthen brand visibility and expand audience reach;
• Collaborate with internal departments (Business Development, Customer Service, Operations, and IT) to align marketing with overall business goals;
• Provide clear direction, support, and development to direct reports;
• Oversee team outputs and track performance to ensure delivery of objectives;
• Foster a high-performing, collaborative, and innovative team culture;
• Handle sensitive and confidential matters with professionalism, discretion, and sound judgment.

Requirements

• Grade 12 or Equivalent (Essential);
• Degree in Marketing/ Business/ Communications or similar (Essential);
• 10 years of Marketing experience in a mid-size organisation, of which, at least 3 years must have been in a Managerial role (Essential);
• Flexibility to work outside of standard hours (occasionally).