Head of Growth Marketing at Nedbank

Job Purpose

• The Head of Growth Marketing is a performance-driven leader responsible for driving digital growth across Nedbank’s Personal and Private banking portfolios, with a key focus on customer acquisition, engagement, retention, and product-market fit.
• This role blends the art and science of modern marketing — bringing together product, data, and technology to create a measurable impact on revenue and brand equity. The incumbent will lead a team of specialized Product Marketing Portfolio Leads and Digital Performance Experts, ensuring full-funnel growth strategies are effectively executed across all portfolios.

Job Responsibilities
Growth Strategy & Leadership

• Define and execute the integrated growth marketing strategy across all retail and business banking portfolios (Lending, Beyond Banking, Transactional & Savings/Investments).
• Partner with Heads of Segment Marketing and Product teams to ensure clear product-market fit and seamless go-to-market delivery.
• Lead a data-informed experimentation culture — continuously testing, learning, and optimizing for impact.
• Drive digital sales enablement, ensuring marketing becomes a critical revenue engine for the business.

Full-Funnel Performance & Optimization

• Own end-to-end funnel performance: from awareness to conversion and retention.
• Manage acquisition campaigns across paid, owned, and earned channels to drive cost-efficient customer growth.
• Partner with data analytics and martech teams to track, attribute, and optimize marketing ROI.
• Drive the growth of unique visitors, quality leads, and conversion rates across key digital assets (web, app, CRM, paid media).
• Oversee marketing automation, CRM lifecycle strategies, and personalization to enhance engagement.

Product Marketing Excellence

• Oversee Product Marketing Portfolio Leads, ensuring differentiated positioning, value propositions, and go-to-market plans per portfolio.
• Champion cross-functional collaboration between marketing, product, digital, and distribution teams to align strategies and KPIs.
• Translate customer insights and behavioral data into actionable growth opportunities.

Martech, Data, and Digital Innovation

• Partner with Technology and Data teams to leverage advanced analytics, AI, and automation for precision marketing.
• Define the roadmap for marketing technology integration, ensuring tools support personalization, automation, and attribution.
• Ensure digital marketing channels operate efficiently, with clear measurement frameworks and dashboards.

People Leadership & Culture

• Lead, inspire, and mentor a team of senior marketing specialists and digital growth experts.
• Build a high-performance, agile, and experimental culture where insights drive decisions.
• Encourage continuous learning, digital upskilling, and collaboration across teams.

Essential Qualifications - NQF Level

• Professional Qualifications/Honour’s Degree
• Master’s Degree

Preferred Qualification

• Bachelor’s degree in Marketing, Business, or a related field (Master’s or MBA preferred).

Minimum Experience Level

• 10+ years of experience in marketing, with at least 5 years in digital performance or growth marketing leadership within banking, fintech, or e-commerce.
• Proven track record of scaling digital marketing programs that drive measurable business outcomes.
• Expertise in performance marketing (search, social, programmatic), CRO (conversion rate optimization), and marketing automation.
• Strong analytical and technical proficiency — comfortable working with data, attribution models, and marketing tech stacks (e.g., GA4, Salesforce, Adobe, HubSpot, Meta Ads Manager, Google Ads, DV360).
• Demonstrated success in leading cross-functional teams and influencing senior stakeholders.

Preferred Experience

• Experience working with or within global financial services or leading fintechs.
• Exposure to agile marketing or growth-hacking methodologies.

Technical / Professional Knowledge

• Capacity planning
• Change management
• Communication Strategies
• Diversity management
• Employee training/development
• Organisational behaviour theory
• Principles of project management
• Stakeholder management
• Strategic planning
• Talent management