Campaign Specialist at Nedbank

Job Purpose

• Are you passionate about driving impactful marketing campaigns and shaping compelling narratives? This role sits at the intersection of campaign execution and marketing communications, requiring hands-on experience in full-funnel campaign strategy. You will help craft messaging frameworks and articulate value propositions, ensuring seamless alignment between campaign planning and strategic intent.

Job Responsibilities

• Coordinate campaign deliverables with CVP specialists, Marketing, Distribution, business owners, and the data team.
• Plan, implement, and report on all campaign activities.
• Brief marketing on all campaign collateral and client engagement activities (mailers, SMS, web pages, In-App messages).
• Gather and analyze data for campaign execution.
• Review end-to-end fulfilment processes for efficiency and effectiveness.
• Define objectives and success measures for campaigns with business owners.
• Manage communication across multiple channels and platforms.
• Compile comprehensive reports during and post-campaign.
• Stay informed on marketing strategies and performance metrics.
• Provide input for direct marketing strategies and tactics.
• Develop campaign support tools for frontline teams (scripts, dashboards, calculators).
• Analyze campaign results and recommend improvements.
• Prepare copy for marketing materials (brochures, flyers, posters, video scripts).
• Research target audiences and identify appropriate media channels.
• Manage campaigns from conception to completion, including budget oversight.
• Contribute to a culture of transformation and continuous improvement.

People Specification

• Dynamic, with excellent interpersonal and communication skills.
• Strong problem-solving and solution-oriented mindset.
• Skilled in copywriting (short and long form) and adapting tone of voice.
• Analytical with ability to interpret web analytics and sales data.
• Exceptional attention to detail and proofreading skills.
• Effective time management and stakeholder engagement.
• Highly organized with strong planning skills and ability to self-manage projects.

Essential Qualifications - NQF Level

• Advanced Diplomas/National 1st Degrees
• Matric / Grade 12 / National Senior Certificate

Preferred Qualification

• Degree in Marketing or Project Managemenr

Minimum Experience Level

• Minimum: 3–5 years of copywriting, marketing communications experience with proven campaign management expertise within financial services

Technical / Professional Knowledge

• Digital marketing channels (web, social, mobile, media, etc.) and digital content
• Written and verbal communication skills
• Agile Way of Working
• Project Management
• Analytical Thinking
• Leadership and Management Skills
• Attention to detail
• Problem solving skills
• Multitasking
• Digital Asset Management Systems and Repositories

Behavioural Competencies

• Aligning Performance for Success
• Building Partnerships
• Customer Focus
• Influencing
• Continuous Improvement
• Planning and Organizing