Marketing Manager-French Speaking at Clarion Events

Responsibilities:

STRATEGY:

• Building and developing overall marketing strategies (including digital, data, content and branding)
• To build and develop integrated online and offline marketing strategies for a portfolio of medium to large scale local & international events and define the brand strategy across the portfolio(s)
• Develop marketing communications campaigns using all aspects of direct marketing (mailings, email, online, PR, advertising)

EXECUTION & PROJECT MANAGEMENT:

• Overseeing campaigns and managing budgets
• Executing and overseeing marketing campaign activity timelines
• Oversee organisation of both internal & external promotional activities, ensuring they are carried out efficiently and within agreed budgets.

ANALYSIS AND REPORTING:

• Provide on-going analysis and reports and recommend improvements
• Develop and maintain systems & processes which effectively report on marketing activities effectively and efficiently.
• Provide on-going and post campaign effectiveness reports and recommend on-going improvements based on statistical analysis of marketing information

DIGITAL:

• Portfolio and event digital strategies to maximize SEO, develop Social Media tactics and drive lead generation
• Identify and roll out a digital marketing strategy which includes the most relevant digital channels – including sites, apps, social networks, video and audio to acquire and maximise audience engagement

NEGOTIATION AND RELATIONSHIP BUILDING:

• Develop and manager strategic partnerships with stakeholders
• Establishing and developing strategic partnerships to enhance the global presence of the brand
• Maximising opportunities with speakers, sponsors and publications.
• Manage, monitor, maintain and regularly review relationships with key suppliers and stakeholders to ensure highest levels of service are continuously delivered.

CONTENT:

• Initiating clear strategies for creating and distributing associated content.
• Improving marketing effectiveness of marketing campaigns by writing and evaluating copy to increase response rate

DATABASE AND CRM:

• Advanced segmentation and data building strategies
• Map out the portfolio target market and develop a 6 and 12 months data acquisition strategy together with metrics and targets
• Loyalty campaigns and use of incentives and offers to retain current clients

BRANDING:

• Conceptualising marketing materials and ensuring studio is briefed in these concepts 

CREATIVE IDEAS:

• Identifying opportunities for new methodologies and more efficient future marketing.
• Remain up-to-date with latest communications tools and continuously assess their deployment to improve marketing effectiveness.

TRAINING:

• Train & develop a team of highly skilled Marketing Co-ordinators and/or Marketing Specialists.

 
Competencies:

• Excellent overall project and portfolio management, planning and troubleshooting through to successful delivery
• Excellent interpersonal, written and verbal communication skills
• Ability to work independently under tight deadlines
• Outstanding analytical ability with acute attention to detail
• Coherent direct marketing knowledge and creativity combined with detailed analytical ability
• Innovation in your marketing
• Excellent organisational skills - able to juggle multiple projects, work under pressure and meet deadlines
• Excellent people management skills, demonstrable experience of leading a dynamic marketing function, and a proven training & development track record
• Enthusiasm and motivation to achieve outstanding results.

Other:

• Knowledge of the mining industry and/or the finance and investment industry
• Travel and experience in African markets

Requirements:

• French speaking is a requirement
• Degree or equivalent qualification in Marketing Management
• 3 - 5 years experience in a strategic B2B marketing role.
• Proven track record in creating successful marketing communications campaigns
• Proven use and understanding of complex databases and segmentation techniques
• Proven understanding of tracking & response reporting and analysing
• An excellent understanding of digital marketing techniques
• Project management experience
• Team management experience
• Valid South African Work Visa
• Residing in Cape Town