Marketing Manager at Frogg Recruitment

• Our client, an established manufacturer supplying products into the South African retail sector, is seeking a commercially driven Marketing Manager to lead brand strategy, trade marketing, and consumer engagement. The role bridges manufacturing, sales, and retail channels driving demand for the company's products both in-store and online, while supporting national and regional retail partnerships.

Salary: Negotiable

Minimum Requirements

• Bachelor's degree/diploma in Marketing, Business, or Communications (essential)
• 5 years' marketing experience, with at least 2years in a management role
• Proven experience in manufacturing, FMCG, or consumer goods marketing into SA retail channels - essential
• Experience managing packaging and POS development processes
• Experience working with major South African retailers and their promotional/listing processes (advantageous)

Responsibilities

• Manage and oversee Brand & Product Marketing
• Own brand positioning, architecture, and visual identity across the product portfolio
• Develop packaging, labelling, and point-of-sale (POS) material in collaboration with design agencies and production teams
• Strategy & Planning - Develop and execute the annual marketing plan aligned with sales targets, production capacity, and business growth objectives
• Manage the marketing budget across brand, trade, and digital activities, ensuring measurable ROI
• Trade & Channel Marketing
• Lead digital marketing including social media, e-commerce support, content marketing, and influencer partnerships
• Oversee website, online catalogues, and digital campaigns driving consumer demand and retailer sell-through
• Manage consumer promotions, competitions, and loyalty initiatives
• Track campaign performance using analytics and sales data