Marketing Manager at Haleon

About the role

• To initiate, plan and achieve Haleon’s ambition of becoming one of the most innovative, best performing, and trusted Consumer Healthcare Companies in South Africa.
• To plan, direct and co-ordinate all strategic and marketing activities of the portfolio of brands the person is responsible for, to achieve consumption growth, sales, profit, and marketing objectives.

Key responsibilities

Essential Job Responsibilities:

Strategic Planning

• In order that the overall company and strategic brand objectives are achieved, delivers, and executes strategic long, medium- and short-term plans for brands by:
• Developing strategies that will deliver the 3-year consumption, sales, profit, and marketing objectives for the categories.
• Analysing past performance, economic variables etc. against the backdrop of world-wide portfolio, growth, and profit objectives, in collaboration with BU/Category Teams.
• Ensure development and execution of detailed 1-year plans for all the brands in the category which will ensure the achievement of strategic objectives, in partnership with BU/Category Teams and aligned agencies.

Operational Execution:

In order that plans are successfully implemented, and commercial and business objectives are met, directs and co-ordinates the implementation and achievement of agreed plans by:

• Providing advice and direction for Brand Team
• Embedding continuous learning from successes and failures
• Initiating and coordinating progress on all projects
• Facilitating implementation with other functions within the organisation as well as with aligned agencies.

Data & Analytics:

• To determine potential impact on plans as well as identify future opportunities, monitor, analyse and evaluate marketplace developments relating to:
• Own and competitive developments
• Sales and supply chain performance
• Consumer, Expert and Customer behaviour

Agility

• Adapts/replans to accommodate deviations / changes in market conditions by devising and implementing new action plans, to ensure the brands, retain their competitive advantage.

Team Effectiveness

• Maintain the highest standards of team effectiveness within the team, across functions and with BU/Category Team.

People Leadership:

• Coach and develop direct reports
• Motivate and support the team through appropriate reward and recognition programmes
• Identifying training and development needs via the regular check-ins
• Foster open an honest style within the team
• Ensure that all team members always act professionally and set the appropriate example
• Create and encourage an innovative team climate which results in superior performance
• Demonstrate performance driven leadership and enterprise thinking
• Input into talent review and career succession planning process for their team
• Drive commercial understanding across Sales, Commercial Excellence and Finance
• Use Haleon values and behaviours to drive actions and decisions, role model values and behaviours

Business Leadership

• To ensure that overall strategic objectives are met carry out marketing leadership duties by:
• Working within budget parameters
• Monitoring progress towards achieving annual personal objectives
• Communicate effectively with senior management, peers, marketing and other departments
• Providing input into overall planning of business
• Consulting and working with other functions and departments to address and resolve issues such as distribution, production, R&D, sales performance, etc.
• Liaising with the BU/Category organisation regarding best practices, global strategies, R&D etc.
• Develop a loyal consumer franchise for the company’s brands by creating positive brand perceptions, associations, and usage experiences, through tools such as advertising, promotion and supply chain management, in order to build strong brands and ensure the long-term profitability of the company.

Corporate Governance

• In-depth knowledge of products.
• Understand and abide by Haleon policies and procedures.
• Conduct Management Monitoring
• Communicate effectively with senior management, peers, marketing and other departments
• Use our values and expectations to drive actions and decisions, role model values and expectations

Qualifications and skills

Essential

• Tertiary qualification in Marketing or Business
• 10 years experience in a similar environment relating to Pharma/FMCG
• Proven track record of developing and implementing brand strategies that will deliver long term strategic and profit objectives as well as grow and nurture strong brands.
• Liaises closely with BU/category role players within Haleon regarding best practices, global strategies, R&D etc.
• Work closely with Marketing Director and takes responsibility for the development and implementation of all marketing-related aspects of the ABP for the category.

Preferred

• Understands and abides by Haleon policies and procedures, conducts Management Monitoring
• Uses our values and behaviours to drive actions and decisions and role models values and behaviours.
• Good understanding of the complex economic and socio-political environment in S.A. to successfully formulate strategies within these constraints.
• Establishing Innovation pipeline and launches.
• Data Driven Marketing transformation within the market.