Marketing Manager at OneCart

Job Description

• OneCart is looking to hire a Marketing Manager that will be required to plan, execute, and oversee marketing strategies and plants to drive brand awareness, customer engagement, merchant engagement, brand engagement, and sales growth.
• They are responsible for defining overall campaign and channel strategies, analysing market trends and ensuring market reach.

Marketing Strategy & Planning

• To create and execute multi-channel acquisition and retention marketing strategies to enhance customer loyalty, retention, frequency and lifetime value
• Oversee SEO, PPC, social media, email marketing and content marketing efforts.
• Monitor and optimise the performance of campaigns through data analytics based on KPI's, conversion rates and ROI
• Work with the brand manager to maintain and enhance brand perception
• Manage advertising budgets and media buying and placement (Google, TikTok, Meta, Radio, etc)
• Plan discounts, promotions and events to boost sales

Implement strategy built by the executive team:

• Build and execute a marketing plan for each channel
• Ensure an aligned brand/campaign calendar (owned by the brand manager)
• Plan, implement and monitor monthly/weekly execution through key channels

Strategic Leadership:

• Lead and shape marketing strategy across all business verticals, aligned to the Head of Growth and overall strategy.
• Translate business goals into measurable marketing OKRs.
• Participate in business reviews and strategic planning sessions.

Manage the relationships:

• Internally: HR, Commercial, Operations and Tech
• Externally: Agencies, Vendors and partners
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
• Manage the budget for all marketing, advertising, branding and promotional activities.
• Ensure information on all OC digital platforms is continuously updated
• Work closely with brand, sales and other teams to align marketing efforts
• Remain the voice of customers and advise product teams and feedback from customers
• Work together with development, product and call centre teams for call listening and product testing
• Own the voice of the customer by driving NPS and CSAT discussions and progress
• Build and execute B2B marketing strategies to support SaaS lead generation, sales enablement, onboarding, and retention.

Quality Control

• Ensure the quality of the Marketing department's work is of a high standard
• Perform a 'quality check' on marketing materials before they go to print or are uploaded to digital platforms.

Financial Compliance & Procurement by:

• Ensure full compliance with Massmart and OneCart financial protocols.
• Oversee marketing-related procurement, vendor onboarding, and PO processes.
• Maintain monthly budget reconciliations and support finance audits.

Governance, Legal & Brand Compliance: Ensure that all marketing materials and campaigns comply with:

• Legal and regulatory standards.
• Intellectual property and brand usage policies.
• POPIA and data privacy best practices.

Technology Stack Ownership by:

• Leverage and manage key marketing systems, including:
• CRM and automation platforms
• Analytics platforms
• CMS and reporting dashboards.
• Drive automation and reporting to enhance efficiency and ROI.

Sales Support

• Ensure sales pipeline management to achieve overall merchant and ad revenue goals.
• Oversee merchant onboarding and key account management
• Attend, support and present product offerings to prospective brands and merchants
• Ensure adequate new merchants and B2B business, in line with overall organisational goals

Commercial Alignment by:

• Collaborate closely with Commercial and Finance teams to optimise marketing spend.
• Analyse and track CAC, LTV, AOV, conversion, and campaign ROI.
• Drive marketing’s contribution to revenue growth and unit economics.

People Management

• Manage and coordinate marketing and business development teams
• Define team structure and lead direct reports across digital marketing, CRM, content, and performance.
• Set and manage team OKRs.
• Provide mentorship, training, and performance feedback in line with OneCart’s values and growth plans.
• Ensure the team delivers all collateral required to support all campaigns
• Report weekly on the following:
• Key channel performance: CRM, social media, Paid and organic marketing, email marketing
• Acquisition and retention
• Campaigns: internal and external
• Provide adequate on-the-job training, coaching, support and counselling to team members.
• Motivate the team towards continuous improvement and achievement of agreed benchmark standards.
• Team members are actively involved in setting goals and are encouraged to solve problems and make decisions relevant to their work.
• Team members are treated in line with business values and ethical guidelines.
• Ensure standards of performance are clearly defined, communicated and recorded where necessary.
• Continuously assess and monitor performance and ensure development plans are agreed upon and implemented to address gaps.

Effective teamwork and Self –Management

• Maintain a positive attitude
• Take ownership of driving your career development (skills and knowledge)
• Stay up to date with the latest digital marketing trends and best practices.
• Plan and priorities, demonstrating abilities to manage competing demands to achieve agreed deliverables
• Communicate effectively, maintain relationships
• Follow any lawful and reasonable instruction from your line manager
• Act as part of the Growth team by assisting other members of the team to achieve common goals
• Consistently live and be an example of the Company values
• Timely reporting of all instances of suspected or proven fraud via the appropriate reporting channel
• Adherence to the company policies and associated company policies and procedures

Minimum Academic, Professional Qualifications & Experience required for this position

• BSc in Marketing, Business or a relevant Marketing qualification
• 3+ years of experience as a Marketing Manager or similar role.
• Proven experience in marketing
• Good understanding of office management and marketing principles
• Demonstrable ability to multitask and adhere to deadlines
• Exquisite communication and people skills