Marketing Manager SEA- Taste & Wellbeing at Givaudan

Core Responsibilities:

Marketing Strategy Development and Execution:

• Lead the AGO process by identifying needs and opportunities through comprehensive external and internal analysis.
• Collaborate with sales and local technical teams to pinpoint growth opportunities and target accounts.
• Consolidate and prioritize market needs, communicating effectively with the Sub-Regional Marketing Head and Regional Marketing Teams.
• Drive marketing efforts to commercialize new innovations and products, partnering with Local and Regional Technical & Marketing Teams and Sales.

Customer Engagement and Relationship Management:

• Develop and maintain relationships with selected target customers, ensuring they understand Givaudan's capabilities.
• Plan, coordinate, and execute key customer visits related to marketing activities.
• Support the Regional CM or PM in developing trends, capabilities, and innovation presentations tailored for local relevance.
• Ensure local marketing activities align with Flavour Division branding and positioning, enhancing the Givaudan brand in the local market.

Innovation Support and Market Understanding:

• Support the Define stage of IDDC by providing local market justification and requirements to the Regional Product Manager, including sales/profit projections and regulatory requirements.
• Lead local commercialization efforts through effective collaboration with Regional Segment Teams, Local Technical, and Sales.
• Develop a deep understanding of local customer brands and market dynamics, becoming a local category expert through analysis of consumer trends, customer products, and competitive landscape.

Collaboration and Project Management:

• Work closely with the Regional Category Manager and Regional Product Managers on commercialization opportunity assessments and presentations.
• Prepare promotional materials and capability presentations for customer visits, ensuring relevance to local markets.
• Engage in customer briefs and deliver presentations on new technologies as required.

Academic Background:

• University degree in Marketing, Food Science, or a related field.

Professional Experience:

• 3-5 years of regional hands-on experience in a similar role within a multinational environment.
• Experience in the Food and Beverage or related industry is advantageous.