Marketing Manager at SNG GrantThornton

Job Purpose:

• A Marketing Manager at SNG Grant Thornton (“the firm”) is responsible for translating the firm’s strategic priorities into integrated marketing and communications plans that strengthen market positioning, build brand authority, and support business development. Working closely with Executives, Directors, service lines, regions, and business development, the role helps ensure that marketing activity is strategically aligned, effectively delivered, and measurable. The role also leads the planning and execution of sector, service-line, regional, and firm-wide marketing initiatives across brand, digital, content, thought leadership, events, public relations, and internal communications

Job Description:

Strategic marketing and brand management

• Develop and execute a comprehensive internal and external brand positioning, marketing, and public relations strategy and plan.
• Develop and execute stakeholder engagement and communications plans.
• Conduct market and competitor research to identify opportunities for differentiation, relevance, and growth.
• Stay abreast of industry trends, market developments, and competitor activity to identify opportunities for differentiation and growth.
• Strengthen and protect the SNG Grant Thornton brand identity across all relevant platforms and touchpoints.
• Maintain and further develop brand guidelines and brand application standards.
• Ensure consistent application of the Corporate Identity Manual and brand standards across the firm.

Thought leadership and content

• Foster and support a culture of thought leadership across the firm.
• Initiate and execute firm-wide marketing and thought leadership initiatives, including relevant Grant Thornton network initiatives.
• Support the development and promotion of the firm’s thought leadership, insights, and market-facing campaigns.
• Oversee the development of marketing collateral and content, including website content, social media, brochures, presentations, and other brand assets.

Campaigns and digital marketing

• Lead integrated marketing and communications campaigns from concept to execution.
• Utilise relevant marketing tools and platforms to support campaign execution and performance.
• Monitor campaign KPIs to assess performance, support lead generation, and measure marketing impact.
• Contribute to integrated marketing initiatives that enhance visibility, stakeholder engagement, and business development support.

Demand generation and account-based marketing

• Support demand generation initiatives that build market visibility, deepen engagement with priority audiences, and contribute to lead generation and business development objectives.
• Work with the Business Development Manager and firm leadership to support targeted marketing activity for priority accounts, sectors, and service lines.
• Contribute to account-based marketing initiatives and campaign follow-through by developing relevant content, communications, and engagement material for key opportunities.

Stakeholder, service line and regional support

• Support service lines and regions in planning and executing marketing and communications campaigns and strategic projects.
• Support other divisions within the firm with marketing, communications, and campaign-related projects, including Graduate Recruitment, Talent Acquisition, Advisory, Assurance, social media, and events.
• Manage relationships with internal and external stakeholders, including relevant Grant Thornton network stakeholders.
• Work with firm leadership to align marketing initiatives to key strategic priorities, service lines, and growth areas.

Team, budget and operational management

• Manage the marketing department budget and track spend against agreed priorities.
• Centralise, manage, and approve design and creative projects.
• Manage and lead the studio and business development support team, including proposal preparation support.
• Ensure effective coordination, prioritisation, and delivery of marketing projects across the firm.

Qualifications:

• Bachelor’s Degree in Communications and Marketing or any equivalent
• Post- graduate / Honours qualification an advantage
• Digital marketing course preferable Bcom Degree in Communications/Marketing or any equivalent Commercial Degree

Experience:

• 5 years in a similar role
• Must have managed a team of creatives
• Experience working within a similar environment / professional services firm would be preferable
• Excellent skill using MS Office suit and Internet Explorer
• Excellent organizational skills.
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
• Proficient in Word, Excel, Outlook, and PowerPoint.
• Excellent verbal and written communication skills.
• Proficient in Microsoft Office Suite and other relevant software.
• Attention to detail and problem-solving skills.
• Ability to work independently and collaboratively in a team