Marketing Manager - SSA at MSD

The Marketing Manager - Rums &CA: SSA is responsible for the following:

• Developing the marketing strategy and tactics for SSA in line with our Company's objectives.
• Lead the execution of SSA marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
• Co-ordinating marketing campaigns with sales activities through various channels and segments.
• Coordinate and align marketing activities with key account clients’ marketing plans.
• Planning and implementing promotional campaigns.
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications in SSA countries.
• Creation and publication of all marketing material in line with marketing plans.
• Preparing online and print marketing campaigns.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Working closely with design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives in each country.
• Analysing potential strategic partner relationships for company marketing in different countries.
• Analyze consumer behavior and adjust advertising campaigns accordingly.
• Understands and apply country specific economic, veterinary needs, financial, and industry data to make business decisions that drive value for our company and customers.
• Prepare and monitor the marketing budget on a quarterly and annual basis.
• Some product management.
• KOL Management
• Key Opinion Leaders identification, development in collaboration with SSA Business Unit Manager.
• Establish strong relationship with KOL’s to strengthen customer centricity and partnership development with our Company.
• Regular visits to support the sales team in objections handling.
• Cross functional work with Support Functions
• The ability to collaborate and communicate with all internal and cross-functional stakeholders is critical.
• Other stakeholders to work with:  Other marketing teams, Sales team, Technical team, Customer Services, Regulatory Affairs, and others where relevant.

Position Qualifications:

Education

• Bachelor’s Degree in Marketing or equivalent qualification.

Experience and requirements

• Minimum of 3 years commercial work experience, with a clear and demonstrated track-record of success with good understanding of business fundamentals and essentials of value creation.
• Exposure to veterinary field or activities would be added advantage.
• Knowledge of digital and direct response marketing.
• Required to travel 50% of the time to SSA countries.
• Understanding of SSA market dynamics and regulations would be added advantage