Marketing Manager at The Heineken Company

Purpose of the job

• Lead Wines, by developing and implementing comprehensive marketing strategies to drive brand awareness, consumer engagement, and revenue growth.
• This role involves overseeing marketing campaigns, managing a team, and collaborating with cross-functional departments locally and globally in ensuring alignment with business objectives.

Key Responsibilities

• Strategic Planning:  Deploy successful marketing strategies and manage their implementation from ideation to execution.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget through ICP and monthly reviews and ensure fund optimisation.
• Prepare and present quarterly reports to senior management.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.
• Demonstrate extensive knowledge of the organization as a whole and the total value chain of the business.
• Clearly understand the different functional areas of the business and how they impact on each other.
• Demonstrate extensive knowledge of the external business environment.
• Exhibit insight of the latest national business trends and how they impact on the entire organization.
• Creates an understanding in others across functions on how these impact on the business and its external image.
• Actively shares external opportunities and threats in all functional areas and across divisions.
• Collaborate with specialists such as product management or customer support to ensure new offerings get disseminated effectively.
• Develop thorough expert knowledge marketing strategies and tactics and provide input into sales strategies across Divisions.
• Possess an in-depth understanding of the various sales/marketing techniques which impact on the entire organization.
• Develop viable marketing strategies which will enhance brand awareness and sales revenue nationally and internationally.
• Follow Heineken Beverages policies and procedures and identify opportunities for continuous improvement.

Education:

• Bachelor's degree in marketing, finance, business administration, or similar.
• Minimum of 8 years of relevant experience in Marketing in an FMCG environment
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Solid knowledge of website analytics tools.
• Experience in setting up and optimizing campaigns.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication.
• Up to date with the latest trends and best practices in online marketing and measurement.

Closing Date: 09/03/2026