Marketing Manager at TWK Agri

Job Summary

• To lead and manage the marketing team, oversee all marketing activities, and integrate Geographic Information Systems (GIS) into marketing strategies to enhance decision-making and business growth. This role involves managing and supervising all marketers and ensuring the alignment of marketing efforts with the overall strategic goals of the Trade and Mechanisation division.

Responsibilities and Duties

Marketing Strategy Development

• Develop and implement comprehensive marketing strategies for the Trade and Mechanisation division, ensuring alignment with business objectives

Team Leadership and Management

• Lead, mentor, and oversee the activities of the marketing team, ensuring goals and targets are met. Provide guidance and support to marketers in different regions

GIS Integration

• Utilise GIS technology to analyse market trends, customer demographics, and geographic data to optimise marketing strategies and resource allocation

Market Research and Analysis

• Conduct market research to understand customer needs, competitive landscape, and trends. Use data from GIS systems to make informed decisions and tailor marketing campaigns

Campaign Development and Management

• Oversee the planning, execution, and measurement of all marketing campaigns, including traditional and digital marketing initiatives, to promote the products and services of the Trade and Mechanisation division

Brand Management

• Ensure consistent brand messaging across all marketing channels and maintain brand standards in all materials

Collaboration and Coordination

• Work closely with sales, product development, and operational teams to align marketing activities with broader company goals and to support the Trade and Mechanisation business units

Budget Management

• Manage the marketing budget, ensuring optimal use of resources and tracking return on investment (ROI) for all marketing activities

Digital Marketing

• Lead digital marketing efforts, including social media, website management, email marketing, and online advertising

Reporting and Metrics

• Develop performance metrics and report on the success of marketing campaigns, including insights from GIS data and other market analytics

Stakeholder Engagement

• Liaise with internal and external stakeholders, including clients, suppliers, and industry partners, to promote the division’s offerings and strengthen relationship

Qualifications and Skills

• Bachelor’s degree in Marketing, Business, Geographic Information Systems (GIS), or a related field
• A combination of marketing experience and knowledge in GIS technology (advantageous)
• Minimum of 5-7 years of experience in a marketing role, with at least 3 years in a leadership or managerial capacity
• Experience with GIS software and tools (e.g., ArcGIS, QGIS) is essential
• Strong leadership and people management skills
• Knowledge of GIS applications for business and marketing purposes
• Excellent strategic thinking and analytical skills
• Strong communication and presentation abilities
• Proficiency in digital marketing and understanding of online marketing channels
• Ability to work cross-functionally with various teams and departments
• Innovative and forward-thinking
• Strong attention to detail and organisational skills
• Ability to adapt to changing market conditions and business needs