Marketing Operations - Data, Systems & Analytics Specialist at adidas Group

Purpose & Overall Relevance for the Organization:

• Plan and execute all Marketing Operations related systems and data tasks.
• Support Go-to-Market (GTM) tasks to secure an effective and efficient GTM process and milestone execution; with special focus on data readiness for sell-in, order capturing & e-comm.
• Horizontal range analysis for improved range efficiencies and forecast accuracies.

Key Responsibilities

Go-to-market

• Align & plan GTM timelines for all related system and data task
• (incl. Product systems, Sell-in tools, CS milestones, PUR milestones).
• Co-ordinate delivery against milestones to ensure timely & quality execution
• Maintain & Record “product data season checklists”
• Prepare Product system (RMA/SAP) & support sell-in systems (DST/Click) as required
• Manage Post seasonal data review & improvement plan

Product data

• Cluster RMA (or Similar) administrator & system expert
• SAP product master data administrator & maintenance of specified fields (e.g., Segmentation)
• Support Sell-in tool (DST/Click) set-up (incl. boards/image build & ensure visibility)
• Ensure product data flow & troubleshoot
• Prepare & maintain data related templates (incl. Matrix and Pricelists templates)

• Execute regular reports to ensure data accuracy (matrix vs RMA vs SAP) & guide correction
• Order capturing support– develop/maintain grid log template

Marketing system expert

• Support master data related projects (incl. Click & digital showroom tool)
• Sample system administrator & system expert
• SPOC for all marketing systems & internal platforms (e.g., teams/SharePoint)
• SPOC in marketing for IT & IT equipment (incl. Consumer Hub HW)

• Drive system & tools improvement projects for marketing

Analytics

• Range and Category analytics to improve efficiencies, accuracies and support the management of key product priorities in cluster

Key Relationships

• EM Marketing Operations System and Tools Manager
• Cluster Category Management team
• Cluster Channels, Customer Service, Purchasing teams
• Cluster and Global IT Support Teams

Knowledge, Skills and Abilities

• Understanding of Marketing & Sales environment
• Structured and organized way of working
• Analytical skills and high-level attention to detail
• Good communication and interpersonal skills
• Independent, logic & proactive thinker
• BI visualization tools (e.g., Microstrategy, Tableau, PowerBI) experience is a plus

Requisite Education and Experience / Minimum Qualifications

• Qualification in related field
• +2 years of cross functional experience in operational driven environment required
• Advance Excel
• ERP – Range Management Tool (M3/similar)
• Coding Knowledge & experience
• SAP product master data knowledge
• Strong systems skills
• Fluent in English