Marketing Operations Manager at Energy Capital & Power

Job Description

The role:

• We are seeking a results-driven Marketing Operations Manager to optimise B2B promotional campaigns and strengthen the effectiveness of our marketing function across events, media, and advisory services.
• This is a hands-on role, ideal for someone who thrives in a fast-paced environment, loves process optimization, and is passionate about data, automation, and driving measurable results. Working closely with the Marketing Director, Marketing team, and Commercial teams, you will be the operational backbone of marketing execution – ensuring seamless workflows, sharp insights, and systems that scale.

Key responsibilities:

• Marketing Automation & CRM
• Own and optimise HubSpot (campaign reporting, workflows, lead scoring, segmentation, data hygiene, and systems administration)
• Design, implement, and maintain marketing automation workflows to drive engagement, lead nurture, and conversion
• Align automation and CRM processes with the full buyer journey – from acquisition to retention
• Ensure seamless system integrations (including registration platforms, event apps, and APIs)

Data, Analytics & Insights

• Act as the guardian of customer data – ensuring data accuracy, compliance, enrichment, and segmentation
• Build and maintain dashboards to track campaign performance, pipeline contribution, and ROI
• Run advanced queries to create highly targeted and segmented campaigns
• Deliver actionable insights to improve conversion rates, audience engagement, and revenue growth
• Support CRO strategies with A/B testing and landing page optimisation
• Campaign Operations
• Support the execution of multi-channel marketing campaigns across events, media, and digital platforms
• Collaborate with Sales and Marketing teams to streamline lead management strategies
• Monitor and report on campaign performance, identifying opportunities for process optimisation and scalability
• Reduce manual tasks by implementing automation and system-driven efficiencies
• Technology & Systems
• Manage marketing systems (HubSpot, registration platforms, event apps) to ensure they are integrated and fully optimised
• Contribute to website optimisation, platform enhancements, and other technology solutions
• Stay on top of new marketing technologies and best practices, making recommendations for adoption

Qualifications

• 3–5 years’ experience in marketing operations, campaign operations, or CRM-focused roles, preferably in B2B events, SaaS, or media
• Based in Cape Town with a valid working permit
• Strong understanding of marketing funnels, CRM systems, automation tools, and data management
• Proficiency in HubSpot (workflows, reporting, automation) essential.
• Proficiency in data visualisation tools (Hubspot Dashboards, Power BI, LookerStudio)
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent project management and organisational skills with the ability to manage multiple priorities
• Knowledge of data privacy regulations (GDPR, PECR, POPIA)
• Experience with event registration platforms and apps (preferred)
• Familiarity with attribution modelling and campaign-level tracking