Marketing Portfolio Manager III at FNB South Africa

Job Description

• To provide strategic partnership to multiple businesses by assessing their needs, offering marketing solutions, advising and directing the input into the development of relevant marketing programmes, activities and / or initiatives in line with the business strategic direction through the marketing value chain (consulting, programme leadership, strategic solutioning, development, execution and reporting and measurement)
• The successful candidate will be lead the marketing efforts for our Payments, Foreign Exchange (FX) and EFT  portfolio. This role is responsible for driving marketing communication objectives which include, but are not limited to driving awareness, engagement, and usage / adoption across our Payment and FX solutions for both our Personal and Private customer segments.

Marketing Strategy & Execution

• Develop and execute business aligned marketing campaigns for Payments, FX, and EFT to drive solutions usage and adoption.
• Identify key customer segments within retail continuum and tailor marketing efforts to drive adoption and engagement.
• Work closely with data and analytics teams to optimize marketing performance and measure ROI.
• Leverage the available marketing mix channels which include digital, direct marketing and traditional channels to maximize customer reach and engagement.

Customer Engagement Optimization

• Design and implement initiatives to usage of customer centered solutions (Payments, FX, and EFT), cross-sell opportunities, and customer retention.
• Collaborate with the rewards team (eBucks) and other partners to enhance visibility and value perception.
• Optimise usage offers, promotions, and merchant partnerships within the FNB ecosystem.

Partnership & Ecosystem Marketing

• Strengthen relationships with payment networks (Visa), retail partners, fintechs, and merchants.
• Co-develop marketing campaigns with partners to enhance the cardholder experience and drive incremental value and revenue.
• Align marketing initiatives with key industry trends, competitor strategies, and consumer behaviour shifts.

Performance Tracking & Continuous Improvement

• Track key performance metrics such as customer usage, customer adoption, customer engagement rates, customer retention etc.
• Leverage insights to refine campaign execution, improve messaging, and drive stronger conversions.
• Stay ahead of industry trends, leveraging emerging technologies and payment innovations to enhance marketing efforts.

You will be an ideal candidate if you have:

• BCom Degree or similar qualification
• 7+ years in a similar role

Skills needed for the role.

• Strong marketing mindset (Product and Customer Marketing)
• Experience in financial services, direct or loyalty marketing,
• Passion for customer engagement.
• Has worked closely with cross-functional teams including internal teams and external partners to deliver high-impact marketing campaigns that drive acquisition, usage and deepen customer relationships,

You will have access to:

• Opportunities to network and collaborate.
• Challenging work environment
• Opportunities to innovate.

We can be a match if you are: 

• Curious & courageous - you're driven by always wanting to know more and learn more and you're brave enough to.
• Obsessed with mastery - you know what it takes to become good at what you do and are constantly pushing yourself to do it.
• Adaptable, curious, and willing to learn.
• Passionate in providing insights.